Nike's ‘Write Your Headline' for the FIFA World Cup
Zoe Badley — June 23, 2010 — Pop Culture
References: apps.facebook & hypebeast
The FIFA World Cup 2010 has to be one of the most buzzed about events ever—from epic marketing campaigns to illegal advertising, there’s no stopping the madness. Adding more fuel to the fire comes from the next installment from Nike’s Write the Future campaign called, ‘Write Your Headline.’
Each night fans are able to submit personal statements via Facebook or Twitter and the best 100 entries will be displayed on the Johannesburg’s Life Center Tower. Football stars such as Christiano Ronaldo, Rooney and Robinho will literally be lit up on the skyline. Such an awesome idea!
Each night fans are able to submit personal statements via Facebook or Twitter and the best 100 entries will be displayed on the Johannesburg’s Life Center Tower. Football stars such as Christiano Ronaldo, Rooney and Robinho will literally be lit up on the skyline. Such an awesome idea!
Trend Themes
1. Interactive Fan Engagement - Opportunity for sports teams and brands to use social media to create interactive fan experiences and elevate brand recognition.
2. Digital Outdoor Advertising - Opportunity for advertising agencies and brands to create interactive and engaging digital billboards and displays.
3. Crowdsourced Marketing - Opportunity for brands to involve consumers in marketing campaigns and tap into the power of user-generated content.
Industry Implications
1. Sports Marketing - Sports teams, leagues, and brands can use interactive fan engagement tactics to strengthen fan loyalty and brand loyalty.
2. Advertising - Advertising agencies and brands can create new and innovative digital billboards and displays that capture attention and drive engagement.
3. Social Media - Opportunities for social media platforms to partner with sports teams and brands to facilitate interactive fan experiences and crowdsourced marketing campaigns.
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