The Nike VRS Covert 2.0 Driver's Head is Inspired by Football Helmets
Rahul Kalvapalle — May 1, 2014 — Lifestyle
References: nikeinc & scorecard.golf
The Nike VRS Covert 2.0 Matte Black edition driver is a golf club whose color and finish are inspired by a very different sport -- college football. College football teams often incorporate black into their uniforms for big games, as it's a color seen to be associated with strength and power. This line of thinking inspired Nike's golf club designers when it came time to design the new Nike VRS Covert 2.0.
This limited-edition offering features a black Tour Wrap 2G grip, Kuro Kage Black shaft and matte black club head specifically modeled after the matte black college football helmets that have been all the rage in recent years.
The Nike VRS Covert 2.0 Matte Black Edition driver offers more than just a powerful appearance however. The driver features a larger, re-engineered NexCOR face for increased ball speed and distance and FlexLof adjustability, which allows golfers to customize loft and face angle positions for 15 drivers in one.
This limited-edition offering features a black Tour Wrap 2G grip, Kuro Kage Black shaft and matte black club head specifically modeled after the matte black college football helmets that have been all the rage in recent years.
The Nike VRS Covert 2.0 Matte Black Edition driver offers more than just a powerful appearance however. The driver features a larger, re-engineered NexCOR face for increased ball speed and distance and FlexLof adjustability, which allows golfers to customize loft and face angle positions for 15 drivers in one.
Trend Themes
1. Helmet-inspired Golf Clubs - The trend of incorporating design elements from other sports into golf clubs presents an opportunity for disruptive innovation in the golf industry.
2. Matte Black Finish - The trend of using matte black finishes in golf club design opens up possibilities for disruptive innovation in the golf equipment manufacturing sector.
3. Customizable Club Features - The trend of offering golfers the ability to customize loft and face angle positions of their drivers presents an opportunity for disruptive innovation in the golf club technology field.
Industry Implications
1. Sports Equipment Manufacturing - The incorporation of design elements from other sports, such as football helmets, into golf clubs offers disruptive innovation opportunities in the sports equipment manufacturing industry.
2. Golf Equipment Manufacturing - The trend of using matte black finishes in golf club design presents disruptive innovation opportunities for companies in the golf equipment manufacturing sector.
3. Golf Club Technology - The ability to customize loft and face angle positions of drivers is a disruptive innovation opportunity within the golf club technology industry.
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