Bizarre
Jeremy Gutsche — March 11, 2007 — Lifestyle
References: hosted.ap.org
Nike has unveiled 'tight' new basketball uniforms for top basketball schools. The fitted shirts represent a dramatic departure from traditional basketball uniforms and are a little closer to spider man suits than loose fitted jerseys. Since tough rappers like to wear basketball jerseys, will they switch into tight uniforms too? The whole thing seems pretty bizarre.
Implications - These new uniforms will be worn this week by players on four elite US university basketball teams from Florida, Ohio State, Arizona and Syracuse. The suits are really tight on the upper body and the shorts are still nice and loose. Nike plans to create personalized apparel for all of its NCAA-Nike partner schools.
Implications - These new uniforms will be worn this week by players on four elite US university basketball teams from Florida, Ohio State, Arizona and Syracuse. The suits are really tight on the upper body and the shorts are still nice and loose. Nike plans to create personalized apparel for all of its NCAA-Nike partner schools.
Trend Themes
1. Fitted Uniforms - There is an opportunity for other sports to adopt fitted uniforms for better performance benefits.
2. Personalized Apparel - There is an opportunity for other sportswear companies to create personalized gear for their partner universities or teams.
3. Experimental Designs - There is an opportunity for sportswear brands to push the boundaries of uniform design for marketing and branding purposes.
Industry Implications
1. Sportswear - Sportswear industry can capitalize on creating unique and performance-friendly uniforms with the help of new technologies and materials.
2. Athletics - Athletic industry can explore new and unique ways to improve performance and comfort through more customized uniforms like these fitted ones.
3. Collegiate Athletics - Collegiate athletics industry can benefit from partnering with sportswear companies like Nike to have exclusive and unique apparel for their teams and universities.
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