Nike Honors America's HBCUs with a Dunk and Apparel Collection
Nike is celebrating Historically Black Colleges and alumnis through a collection of four Dunk Low silhouettes that pay tribute to Tennesse State University, Clark Atlanta University, Florida A&M University, and North Carolina A&T University. For the apparel collection Nike is paying homage to 19 HBCUs through a series of colorful, casual garments. The footwear collection will launch at Nike NBHD locations, while a larger release will occur during each university’s homecoming weekend.
The collection includes the Nike Dunk Low ‘TSU Tigers,’ ‘North Carolina A&T,’ ‘Florida A&M.’ and ‘CAU.’ Interested parties are encouraged to visit Nike’s website and NBHD locations for more information on the HBCUs and their respective homecoming dates. The collection launches on October 6.
Image Credit: Nike
The collection includes the Nike Dunk Low ‘TSU Tigers,’ ‘North Carolina A&T,’ ‘Florida A&M.’ and ‘CAU.’ Interested parties are encouraged to visit Nike’s website and NBHD locations for more information on the HBCUs and their respective homecoming dates. The collection launches on October 6.
Image Credit: Nike
Trend Themes
1. Hbcu-inspired Fashion - There is an opportunity to create more fashion collections inspired by HBCUs that celebrate and promote these institutions.
2. Nostalgia Marketing in Sportswear - Brands can capitalize on nostalgia by creating sportswear collections that celebrate history, culture, and communities.
3. University Partnerships - There is an opportunity for universities to collaborate with sportswear brands to design and promote limited edition collections that celebrate school pride and history.
Industry Implications
1. Sportswear - Sportswear brands can explore and celebrate history, culture and tradition through limited edition collaborations with universities or cultural institutions.
2. Higher Education - Universities can explore new partnership and branding opportunities with sportswear brands to promote school pride and history.
3. Retail - Retailers can create exclusive in-store experiences that promote product launches and engage customers through limited edition fashion collections.
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