The Nike Tights of the Moment is Inspired by Los Angeles' Vibrant Urban Life
Meghan Young — April 18, 2015 — Lifestyle
References: news.nike
The Nike Tights of the Moment is inspired by the City of Angels. Since Los Angeles is the latest city on the NT+C tour, it's only fitting it would get its own uniform for the special event. A limited edition design, the Nike Tights are bursting with bold patterns and bright colors in an effort to be a visual celebration of Southern Californian culture -- a city that has long embraced women’s fitness.
Jamie Lee, Nike Design Director for Women’s Training, says, "We wanted to capture the fusion of art, landscape and practical comfort in this tight. We blend the natural and organic with the hard lines of modernism to encapsulate the architecture, beach style and sunshine of LA.” They succeeded with this Nike Tights of the Moment.
Jamie Lee, Nike Design Director for Women’s Training, says, "We wanted to capture the fusion of art, landscape and practical comfort in this tight. We blend the natural and organic with the hard lines of modernism to encapsulate the architecture, beach style and sunshine of LA.” They succeeded with this Nike Tights of the Moment.
Trend Themes
1. City-inspired Sportswear - Opportunity for sportswear brands to create limited edition designs inspired by different cities to appeal to local cultures.
2. Bold Patterns and Colors in Activewear - Opportunity for designers to experiment with bolder and brighter patterns and colors in activewear to create visually striking pieces.
3. Functional Fashion - Opportunity for merging practicality with style to create versatile pieces that can be worn in different settings.
Industry Implications
1. Sportswear - Sportswear industry can use city inspiration and bold patterns to innovate and differentiate their product offerings to cater to different local markets.
2. Fashion - The fashion industry can incorporate functional aspects to their designs, such as active wear that can be styled with regular clothing.
3. Tourism - Tourism industry can incorporate limited edition city-inspired activewear as part of their marketing tactics for destination branding.
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