The Nike Montreal Canadiens Shoes are Making Waves with Hockey Lovers
Charlotte Joyce Kidd — October 28, 2015 — Fashion
In the 1990s, football and baseball athlete Bo Jackson was the star of a Nike campaign called Bo Knows, in which he played a variety of sports, including hockey -- and while doing so, wore a bespoke pair of Nike Montreal Canadiens-themed shoes. When the video went up on YouTube, the top comment was "Where can I get these shoes?" Now, Nike is making Habs fans' sneaker dreams come true.
This pair of Nike Montreal Canadiens sneakers is modeled around the Air Trainer SC silhouette. It features the Canadiens' colors (blue, blanc and rouge, as they're affectionately known in Quebec). In a nod to the famous Bo Knows commercial, Bo Jackson is drawn on the sole in a Habs uniform, with a coat of clear rubber sealing the animation in, so that it looks like the multi-talented sports star is smiling out from under a layer of ice.
This pair of Nike Montreal Canadiens sneakers is modeled around the Air Trainer SC silhouette. It features the Canadiens' colors (blue, blanc and rouge, as they're affectionately known in Quebec). In a nod to the famous Bo Knows commercial, Bo Jackson is drawn on the sole in a Habs uniform, with a coat of clear rubber sealing the animation in, so that it looks like the multi-talented sports star is smiling out from under a layer of ice.
Trend Themes
1. Sports-inspired Footwear - Sportswear brands could develop similar sneakers inspired by different sport teams.
2. Athlete-branded Sneakers - Potential opportunity for athletes to collaborate with brands and create personalized sneakers for their fans.
3. Nostalgia-themed Sneakers - Brands can create throwback-themed sneakers to appeal to consumers' nostalgia.
Industry Implications
1. Sports Apparel - Sportswear brands can capitalize on this trend by partnering with sports teams.
2. Athlete Merchandise - Brands can collaborate with athletes to offer personalized merchandise.
3. Fashion Retail - Sneaker brands can offer nostalgic-themed products to appeal to consumers seeking unique fashion products.
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