The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
Laura McQuarrie — July 19, 2014 — Lifestyle
A Nike FuelBox recently appeared and disappeared from New York City as quick as it came—you had to be fast to catch it. The special, secretive vending machine popped up and rather than in an exchange for cash, the machine rewarded fitness junkies with goods in exchange for the points they have collected with use of the Nike FuelBand on the same day.
Items in the vending machine included things like hats, shirts and socks, which is a great way to encourage people to improve their health, even if it is just for the purposes of getting swag. Items were priced between about 500 and 1,000 points, meaning that you really had to work up a sweat to get the good stuff. A Tweet from Nike NYC on July 17th confirmed that the FuelBox has gone for now, and there's no telling where it's headed next.
Items in the vending machine included things like hats, shirts and socks, which is a great way to encourage people to improve their health, even if it is just for the purposes of getting swag. Items were priced between about 500 and 1,000 points, meaning that you really had to work up a sweat to get the good stuff. A Tweet from Nike NYC on July 17th confirmed that the FuelBox has gone for now, and there's no telling where it's headed next.
Trend Themes
1. Fitness Bartering - Fitness companies can introduce bartering programs that reward customers with gear based on their fitness activity or gym check-ins.
2. Gamification Vending Machines - Companies can gamify vending machines by offering wellness products in exchange for points earned through fitness activities like gym check-ins and steps taken.
3. Quick Gratification for Fitness Goals - Companies can create small, on-the-go vending machines for fitness enthusiasts to get quick gratification for reaching their goals.
Industry Implications
1. Fitness Industry - Fitness companies can use bartering dispensers to incentivize customers to buy gym membership or subscribe to fitness related supplies.
2. Vending Machine Industry - Vending machine companies can introduce gamification and reward programs that attract fitness enthusiasts and help drive sales.
3. Retail Industry - Retail companies can create fitness-related swag as promotional items in exchange for customer loyalty rewards, encouraging them to stay committed to their fitness goals.
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