The Nike ‘Doc Brown' Shades will Fuel 80s Film Memories
Matt Ho — September 13, 2011 — Art & Design
After the surprise release of the Nike MAG 2011 shoes (also known as the Air McFlys), fans will soon have access to the Nike ‘Doc Brown’ Shades. Nike recently flew a variety of people to a secret event where each attendee received a pair of glasses from the film.
As a refresher, the Nike ‘Doc Brown’ Shades are the futuristic sunglasses that Christopher Lloyd wore at the end of the first Back to the Future installment as well as the sequel. The glasses are accurate replicas complete with the stainless steel aesthetic and one-fit style. At the moment, there’s no information on release date, pricing or what Nike plans to do with this item in the future. Stay tuned for upcoming news because if you’re a Back to the Future fan, you will be craving a pair as soon as possible!
As a refresher, the Nike ‘Doc Brown’ Shades are the futuristic sunglasses that Christopher Lloyd wore at the end of the first Back to the Future installment as well as the sequel. The glasses are accurate replicas complete with the stainless steel aesthetic and one-fit style. At the moment, there’s no information on release date, pricing or what Nike plans to do with this item in the future. Stay tuned for upcoming news because if you’re a Back to the Future fan, you will be craving a pair as soon as possible!
Trend Themes
1. Retro Movie Merchandise - Companies can capitalize on consumers' nostalgia for classic films by creating accurate merchandise replicas.
2. Niche Fashion Accessories - Unique and specialized accessories like the Nike 'Doc Brown' Shades can appeal to fashion-forward consumers looking for statement pieces.
3. Limited Edition Releases - Creating exclusive, limited edition releases of popular movie merchandise can generate excitement and hype for both the item and the brand.
Industry Implications
1. Film Merchandise - The film merchandise industry can capitalize on the popularity of franchises like Back to the Future by creating accurate replicas of iconic items from the films.
2. Fashion Accessories - Fashion accessory companies can branch out into producing niche, statement pieces like the Nike 'Doc Brown' Shades.
3. Sneaker Industry - The sneaker industry can create limited edition releases of iconic shoes like the Nike MAG 2011 to elicit excitement and demand from consumers.
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