Nike's 'Miami Vice' Air Max '97 Draws from the TV Series' Iconic Logo
Niko Pajkovic — December 22, 2021 — Fashion
Sportswear giant Nike has revealed teaser images of its new 'Maimi Vice' Air Max '97 sneaker, revealing a fresh new take on the timeless silhouette.
As the name suggests, the new sneaker draws inspiration from the iconic 1980s TV series, Miami Vice. In particular, it leverages the show's iconic pink and green art deco logo. The shoe's entire color scheme is built around the vibrant logo incorporating an eye-catching turquoise and lavender rose along with the shoe's striped side panels.
In addition, the sneaker features two bands of 3M reflective gray material, a white mesh and leather upper and mid-section, and a white fabric loop along the heel with the lowercase “air max” tag. Meanwhile, the Nike swoosh on the tongue has been enclosed in a turquoise green leather tab, matching the shoe's side panels.
Image Credit: Nike
As the name suggests, the new sneaker draws inspiration from the iconic 1980s TV series, Miami Vice. In particular, it leverages the show's iconic pink and green art deco logo. The shoe's entire color scheme is built around the vibrant logo incorporating an eye-catching turquoise and lavender rose along with the shoe's striped side panels.
In addition, the sneaker features two bands of 3M reflective gray material, a white mesh and leather upper and mid-section, and a white fabric loop along the heel with the lowercase “air max” tag. Meanwhile, the Nike swoosh on the tongue has been enclosed in a turquoise green leather tab, matching the shoe's side panels.
Image Credit: Nike
Trend Themes
1. Retro Sneaker Revival - The return of 80s-inspired fashion and design is driving demand for nostalgic sneaker styles.
2. Branded Collaborations - Collaborating with iconic TV shows and movies can result in fresh takes on classic sneaker designs.
3. Elevated Customization - Customization options that tap into popular culture and nostalgia can create more personalized and coveted sneaker designs.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies are well-positioned to capitalize on the renewed interest in retro sneaker design trends.
2. Entertainment and Media - Collaborations with iconic TV and movie franchises can create new revenue streams and product opportunities for entertainment and media companies.
3. Customization and Personalization - Companies that offer personalized customization options for sneakers can differentiate their products in a crowded marketplace.
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