Greg Ponesse — December 21, 2005 — Lifestyle
References: web-japan.org
In response to the consumer desire to be able to enjoy the taste of freshly made sushi at home, a small company in Hokkaido has developed an original freezing technology and come up with products that are making mouths water around the country - and overseas, too. The firm launched the business, centered on mail order, about four years ago, and so far it has registered sales of 53,000 meals a month. A couple of years ago it entered the US market, where sushi is becoming increasingly popular, and orders from large supermarkets and others have been flooding in. Now the company plans to expand production to one million meals a month.
Trend Themes
1. Frozen Sushi - Developing new freezing technologies to make preparing and enjoying sushi at home more accessible.
2. Mail Order Meals - Businesses using mail order to deliver specialty meals to consumers to satisfy the growing demand for convenient and unique dining experiences.
3. International Expansion - Companies seeking to tap into new markets such as the US, where sushi is increasingly popular, to increase their customer base and sales.
Industry Implications
1. Food Delivery Services - Companies in the food industry creating specialized meal options and delivering them to consumers through mail order or other channels.
2. Frozen Food Manufacturing - Manufacturers of frozen food looking to innovate and expand their product lines to meet changing consumer demands and tastes.
3. Speciality Food Producers - Producers of high-quality specialty foods that cater to specific and growing niches in the market, such as sushi enthusiasts and health-conscious consumers.
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