The Nic+Zoe Spring/Summer 2014 Campaign is All About Romantic Loungewear
Farida Helmy — February 3, 2014 — Fashion
References: nicandzoe & fashiongonerogue
Exuding femininity, feel-good vibes and artisan quality, the Nic+Zoe Spring/Summer 2014 campaign uses stunning Russian model Sasha Pivovarova to headline the charming lookbook.
The Nic+Zoe Spring/Summer 2014 campaign is shot all in black and white with an urban backdrop by fashion photographer Mario Sorrenti, capturing the model looking relaxed and seductive while wearing loose-fitting blouses, floppy hats and oversized sweaters.
These whimsically sexy pieces are all about embracing bohemian chic. The new collection will feature colorful pieces including sweaters, skirts, jackets, tops, dresses and pants, in both knits and woven materials.
Inspired by lazy days and the fresh-faced beauty of Pivovarova, the Nic+Zoe Spring/Summer 2014 campaign makes you want to sexily lounge around an eclectic house or go for long sunny walks with your girlfriends to flaunt those fabulous hats.
The Nic+Zoe Spring/Summer 2014 campaign is shot all in black and white with an urban backdrop by fashion photographer Mario Sorrenti, capturing the model looking relaxed and seductive while wearing loose-fitting blouses, floppy hats and oversized sweaters.
These whimsically sexy pieces are all about embracing bohemian chic. The new collection will feature colorful pieces including sweaters, skirts, jackets, tops, dresses and pants, in both knits and woven materials.
Inspired by lazy days and the fresh-faced beauty of Pivovarova, the Nic+Zoe Spring/Summer 2014 campaign makes you want to sexily lounge around an eclectic house or go for long sunny walks with your girlfriends to flaunt those fabulous hats.
Trend Themes
1. Feminine Loungewear - The Nic+Zoe Spring/Summer 2014 campaign embraces the trend of feminine loungewear, providing an opportunity for other clothing brands to tap into this market.
2. Bohemian Chic - The whimsical and bohemian chic aesthetic of the Nic+Zoe Spring/Summer 2014 campaign opens up opportunities for home decor and interior design companies to create products that align with this style.
3. Romantic Lookbooks - The use of black and white photography and a romantic aesthetic in the Nic+Zoe Spring/Summer 2014 campaign presents an opportunity for photographers and fashion brands to create captivating and aspirational lookbooks.
Industry Implications
1. Clothing - The Nic+Zoe Spring/Summer 2014 campaign's focus on feminine loungewear creates potential for growth and innovation within the clothing industry.
2. Home Decor - The bohemian chic aesthetic of the Nic+Zoe Spring/Summer 2014 campaign offers opportunities for home decor companies to create products that align with this style.
3. Photography - The romantic and visually captivating lookbook of the Nic+Zoe Spring/Summer 2014 campaign highlights the potential for growth and creativity within the photography industry.
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