The NHL-GoPro Deal Will Help Fans Take In the Action From Players' Perspectives
Rahul Kalvapalle — January 27, 2015 — Lifestyle
A new NHL-GoPro deal is hoping to bring never-before-seen perspectives of elite hockey to hockey fans, using GoPro cameras mounted to NHL players. The resulting footage will capture the action from players' perspectives and give viewers uniquely immersive angles through which to take in the action.
The GoPros' footage can be stored onto a memory card or beamed live, giving TV producers a lot to work with in terms of packaging together a game. In addition to streaming live shots to the audience, footage can also be used to strengthen studio analysis of different aspects of hockey. Of course, the GoPro brand also benefits from widespread exposure on hockey broadcasts.
Partnerships similar to the NHL-GoPro could become more common as GoPro and other similar cameras become increasingly small, lightweight and easy to wear.
The GoPros' footage can be stored onto a memory card or beamed live, giving TV producers a lot to work with in terms of packaging together a game. In addition to streaming live shots to the audience, footage can also be used to strengthen studio analysis of different aspects of hockey. Of course, the GoPro brand also benefits from widespread exposure on hockey broadcasts.
Partnerships similar to the NHL-GoPro could become more common as GoPro and other similar cameras become increasingly small, lightweight and easy to wear.
Trend Themes
1. First-person Sports Cameras - As POV cameras become more advanced, industries across the sports world - from football to tennis - have the chance to create immersive experiences for fans.
2. Live Streamed Sports Data - With real-time analysis of player movements available, the smartest teams and coaches are using live feeds to inform their approaches both on and off the pitch.
3. Wearable Camera Sponsorship - As wearables become more prevalent, sports brands looking for ways to stand out from the competition can add an extra dimension to their sponsorship deals with camera-enabled jerseys and accessories.
Industry Implications
1. Sports Broadcasting - As live streaming becomes more commonplace, broadcasters must continue to innovate to keep up and offer viewers a truly entertaining experience.
2. Professional Sports - There is an opportunity for teams and leagues to create unique, immersive experiences that help players connect with their fans and build their brands in new ways.
3. Sports Apparel and Equipment - Wearable technology is opening up exciting new sponsorship opportunities for brands willing to invest in innovative accessories such as camera-enabled jerseys and cleats.
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