Timbaland's 'Congo' NFT Identity is Featured in a Music Video
Elena Rahman — July 1, 2022 — Pop Culture
Timbaland presented Congo, his Bored Ape NFT alter ego, in a new NFT music video. The video features Congo, a character part of the Bored Ape Yacht Club community living on the Ethereum blockchain. The new song is titled "Has a Meaning" and debuted in New York at the BAYC Ape Fest event surrounding the NFT NY gathering.
The singer's use of his NFT Ape avatar in his latest music and video release is an innovative and pioneering creative choice. Timbaland partnered with Zayd Portillo, an emerging Web3 talent, to produce and direct the animated video. To create a lifelike movement in the character, the artist donned a high-tech suit of sensors and cameras to track his manerisms.
Image Credit: Timbaland / Zayd Portillo
The singer's use of his NFT Ape avatar in his latest music and video release is an innovative and pioneering creative choice. Timbaland partnered with Zayd Portillo, an emerging Web3 talent, to produce and direct the animated video. To create a lifelike movement in the character, the artist donned a high-tech suit of sensors and cameras to track his manerisms.
Image Credit: Timbaland / Zayd Portillo
Trend Themes
1. NFT Music Videos - Musicians are incorporating their NFT alter egos in their music videos, creating a new trend in the music industry.
2. Bored Ape Yacht Club Integration - The integration of Bored Ape NFTs into music and entertainment is a trend to look out for in the Metaverse.
3. Web3 Talent Collaboration - Collaborating with emerging Web3 talents to create NFT-based content is an emergent trend in the entertainment industry.
Industry Implications
1. Music Industry - Musicians are exploring disruptive innovation opportunities by incorporating NFTs and Metaverse elements into their music.
2. NFT Industry - The Bored Ape Yacht Club NFT community is expanding into various industries, including music, which presents new opportunities for growth.
3. Entertainment Industry - Collaborating with Web3 talent to produce NFT-based content presents disruptive innovation opportunities for the entertainment industry.
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