Jon Defreest's NFL Parody Shirts Turn Taunts into Wearable Apparel
Michael Hines — January 8, 2011 — Lifestyle
References: behance.net & laughingsquid
It is difficult for me to express how excited I was when I saw Jon Defreest's NFL Parody Shirts. Defreest has managed to take popular taunts against NFL teams and turn them into kickass t-shirts.
Turning the Dolphins into sushi or beheading the Broncos is at the top of any football fan's list of taunts. I would love to see Defreest's NFL Parody Shirts expanded to include all teams in every conference. Somebody needs to take the Patriots down a peg.
Turning the Dolphins into sushi or beheading the Broncos is at the top of any football fan's list of taunts. I would love to see Defreest's NFL Parody Shirts expanded to include all teams in every conference. Somebody needs to take the Patriots down a peg.
Trend Themes
1. Individualized Parody Apparel - Creating customized parody shirts that cater to specific sports teams and fan taunts presents an opportunity for disruptive innovation in the apparel industry.
2. Sports-themed Pop Culture Mashups - Combining sports references with elements from popular culture icons opens up possibilities for disruptive innovation in the merchandise and licensing industry.
3. Fan-driven Sports Fashion - Empowering fans to express their team preferences through unique and playful apparel can lead to disruptive innovation in the sports fashion market.
Industry Implications
1. Apparel - The apparel industry can leverage individualized parody apparel to tap into a niche market and stand out from competitors with innovative products.
2. Merchandise and Licensing - The merchandise and licensing industry can explore sports-themed pop culture mashups to create exciting and novel products that appeal to wider audiences.
3. Sports Fashion - The sports fashion industry can embrace fan-driven fashion by offering unique and customizable apparel options, sparking disruptive innovation within the market.
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