Target's NextWorth Program Rewards Consumers with Gift Cards
Katherine Pendrill — May 24, 2016 — Eco
References: target.nextworth & target
In order to incentivise consumers to recycle their old electronics, Target has teamed up with a company called NextWorth to launch its own trade-in program.
Target's trade-in initiative is run by a company called NextWorth, which pays consumers for their used electronics. To access the program, consumers simply go to a Target store or use the company's website to get a quote for their old electronics. The quoted amount will then be paid to the consumers in the form of a Target gift card after they have brought in or shipped their old gadget. While consumers can trade-in their items through NextWorth directly, the partnership with Target makes it easier for consumers who would rather exchange their items at a physical retail locations than ship them to the company.
Target's unique trade-in program incentivises consumers to trade in old electronics, while also maintaining business for the brand.
Target's trade-in initiative is run by a company called NextWorth, which pays consumers for their used electronics. To access the program, consumers simply go to a Target store or use the company's website to get a quote for their old electronics. The quoted amount will then be paid to the consumers in the form of a Target gift card after they have brought in or shipped their old gadget. While consumers can trade-in their items through NextWorth directly, the partnership with Target makes it easier for consumers who would rather exchange their items at a physical retail locations than ship them to the company.
Target's unique trade-in program incentivises consumers to trade in old electronics, while also maintaining business for the brand.
Trend Themes
1. Retail Recycling Programs - Opportunity to launch similar trade-in programs in other retail stores.
2. Partnerships with Recycling Companies - Opportunity to collaborate with companies like NextWorth and incentivize consumers to recycle old electronics while maintaining business
3. Online Trade-in Programs - Opportunity to launch online trade-in programs for old electronics and offer gift cards as incentives.
Industry Implications
1. Retail Industry - Opportunity to launch trade-in programs for electronics and incentivize consumers to shop at retail stores.
2. E-commerce Industry - Opportunity to launch online trade-in programs for old electronics and offer gift cards as incentives.
3. Recycling Industry - Opportunity to collaborate with retail stores and launch recycling programs to incentivize consumers to recycle their old electronics.
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