The Washington Post Newsroom Stars in Newspaper iPad App Commercial
Summer Luu — November 17, 2010 — Tech
References: apple & adweek.blogs
The Washington newsroom journalists star in the newspaper iPad app commercial, entertaining the audience with humor and awareness.
The commercial contrasts old-school and new-school ways of receiving info, featuring grumpy journalism legends Bob Woodward and Ben Bradlee. Ultimately, the simple swipes and stunning visual features of the iPad wins these writing veterans over.
They demonstrate how to use the WaPo iPad app while succumbing to the digital world, realizing its viral "voodoo powers." The newspaper iPad app commercial runs for two minutes, but is well worth the watch.
The commercial contrasts old-school and new-school ways of receiving info, featuring grumpy journalism legends Bob Woodward and Ben Bradlee. Ultimately, the simple swipes and stunning visual features of the iPad wins these writing veterans over.
They demonstrate how to use the WaPo iPad app while succumbing to the digital world, realizing its viral "voodoo powers." The newspaper iPad app commercial runs for two minutes, but is well worth the watch.
Trend Themes
1. Legacy-technology Integration - Opportunity to integrate old-school journalism practices with new digital technologies, creating innovative ways of delivering news.
2. Interactive Advertising - Opportunity to create engaging and interactive advertisements that demonstrate the features and benefits of products or services.
3. Digital Transformation in Media - Opportunity for media organizations to embrace digital technologies and transform their operations to better serve audiences.
Industry Implications
1. Publishing - Publishing companies can explore new digital platforms and technologies to create interactive and engaging content for their readers.
2. Advertising - Advertising agencies can leverage digital platforms to create innovative and interactive advertisements that capture the attention of consumers.
3. Media - Media organizations can undergo digital transformation to adapt to changing consumer behaviors and provide a seamless digital experience.
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