New York & Company Created a New Way to Honor Its Customers
Mishal Omar — February 28, 2017 — Fashion
References: racked
New York & Company is a fashion brand that is offering a fashion collection inspired by some of its most regular customers.
While loyalty programs in various forms are common among fashion companies, New York & Company is taking a unique approach to making its customers happy. The first collection in this new initiative was inspired by Dr. Roblena E. Walker, who is a research scientist and public health professor in Atlanta and has been shopping at the brand for two decades. The initiative is an excellent way for the brand to offer a more personalized experience, to relate to its consumers, and to reward those who have been loyal to it.
This unique initiative works to create a stronger relationship between the brand and its consumers, while very simply taking the form of a profitable clothing range.
While loyalty programs in various forms are common among fashion companies, New York & Company is taking a unique approach to making its customers happy. The first collection in this new initiative was inspired by Dr. Roblena E. Walker, who is a research scientist and public health professor in Atlanta and has been shopping at the brand for two decades. The initiative is an excellent way for the brand to offer a more personalized experience, to relate to its consumers, and to reward those who have been loyal to it.
This unique initiative works to create a stronger relationship between the brand and its consumers, while very simply taking the form of a profitable clothing range.
Trend Themes
1. Customer-inspired Fashion Collections - Fashion brands can create unique collections inspired by their loyal customers to offer a more personalized experience and increase customer loyalty.
2. Loyalty Programs - Fashion brands can explore new ways to reward loyal customers and strengthen the relationship with them.
3. Customer Relationship Development - Fashion brands can strengthen their relationship with customers by showcasing their loyalty and publicly acknowledging their support.
Industry Implications
1. Fashion - Fashion brands can utilize customer-inspired collections to offer a more personalized experience and increase customer loyalty.
2. Retail - Retail industry professionals can explore new ways to reward loyal customers and strengthen the relationship with them.
3. Marketing - Marketing professionals can help fashion brands strengthen the relationship with customers and publicly acknowledge their support through customer-inspired collections.
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