The New XLarge Capsule Collection Features Art from Yayoi Kusama
Riley von Niessen — January 17, 2017 — Fashion
References: whatdropsnow & highsnobiety
Yayoi Kusam, an eccentric Japanese artist and writer who doesn't shy away from working with fresh media, lent her expertise to the new XLarge capsule collection.
Set for release in the Spring of 2017, the apparel features bold graphic designs that are a combination of Yayoi Kusama's colorful work and XLarge's statement branding. Made for men and women alike, the clothing comes in unisex sizing to make it more accessible to consumers. In addition to the yellow and hot pink polka dotted apparel, there's a variety of bags, hats and even watches within the new XLarge capsule collection. With the bags coming from PORTER and the watches from G-Shock, all of the pieces have a durable make that ensures years of wear.
Set for release in the Spring of 2017, the apparel features bold graphic designs that are a combination of Yayoi Kusama's colorful work and XLarge's statement branding. Made for men and women alike, the clothing comes in unisex sizing to make it more accessible to consumers. In addition to the yellow and hot pink polka dotted apparel, there's a variety of bags, hats and even watches within the new XLarge capsule collection. With the bags coming from PORTER and the watches from G-Shock, all of the pieces have a durable make that ensures years of wear.
Trend Themes
1. Artist-designed Apparel - Disruptive innovation opportunity: Collaborate with artists to create unique apparel collections that appeal to a wide range of consumers.
2. Unisex Sizing - Disruptive innovation opportunity: Develop clothing lines with inclusive sizing options that cater to both men and women, promoting a more gender-neutral fashion industry.
3. Collaborative Branding - Disruptive innovation opportunity: Partner with well-known brands to co-create products, leveraging their established reputation and expanding market reach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate art and fashion to create unique, limited-edition collections that boost brand differentiation and consumer excitement.
2. Accessories - Disruptive innovation opportunity: Collaborate with reputable accessory brands to offer complementary products that enhance the overall brand experience.
3. Watchmaking - Disruptive innovation opportunity: Fuse art and functionality by partnering with watch brands to create artist-designed timepieces, appealing to art enthusiasts and watch collectors alike.
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