Liverpool Hope University Offers MA Degree in Beatles Music
Rose A. Valenta — March 4, 2009 — Social Good
References: uk.reuters
The boys from Liverpool are causing another stir. This time it is in the world of academia.
In an unprecedented move, Liverpool Hope University has launched a Master of Arts degree entitled “The Beatles, Popular Music and Society.”
“There have been over 8,000 books about The Beatles but there has never been serious academic study and that is what we are going to address,” said Mike Brocken, a music professor on the faculty at Hope.
“Forty years on from their break-up, now is the right time and Liverpool is the right place to study The Beatles. This MA is expected to attract a great deal of attention, not just locally but nationally and we have already had enquiries from abroad, particularly the United States.”
Notably, the Beatles sold over a billion records and were among the most successful rock bands in the world, but what could one do with an MA in Beatles Mania?
Last year, the Hard Days Night Hotel opened its doors in Liverpool also with worldwide media coverage. At the same time, NASA beamed The Beatles’ popular recording “Across the Universe” into deep space at 186,000 miles-per-second, hoping to attract alien planets. They might have had more luck transmitting Robin Williams’ “Nanu-Nanu!”
According to the experts, from now to 2014, approximately 14 million jobs are estimated to be available to new workers with a bachelor’s degree or higher. The higher your degree, greater are your career options. This includes Beatles mania and rocket science.
In an unprecedented move, Liverpool Hope University has launched a Master of Arts degree entitled “The Beatles, Popular Music and Society.”
“There have been over 8,000 books about The Beatles but there has never been serious academic study and that is what we are going to address,” said Mike Brocken, a music professor on the faculty at Hope.
“Forty years on from their break-up, now is the right time and Liverpool is the right place to study The Beatles. This MA is expected to attract a great deal of attention, not just locally but nationally and we have already had enquiries from abroad, particularly the United States.”
Notably, the Beatles sold over a billion records and were among the most successful rock bands in the world, but what could one do with an MA in Beatles Mania?
Last year, the Hard Days Night Hotel opened its doors in Liverpool also with worldwide media coverage. At the same time, NASA beamed The Beatles’ popular recording “Across the Universe” into deep space at 186,000 miles-per-second, hoping to attract alien planets. They might have had more luck transmitting Robin Williams’ “Nanu-Nanu!”
According to the experts, from now to 2014, approximately 14 million jobs are estimated to be available to new workers with a bachelor’s degree or higher. The higher your degree, greater are your career options. This includes Beatles mania and rocket science.
Trend Themes
1. Academic Study of the Beatles - The launch of a Master of Arts degree in The Beatles, Popular Music, and Society presents an opportunity for academic institutions to offer specialized programs in popular culture and music history.
2. Growing Interest in Beatles Mania - The increasing attention and inquiries in the MA program from both local and international students indicate a market for specialized courses and events centered around The Beatles and their impact on popular culture.
3. Integration of Music and Science - The use of The Beatles' music by organizations like NASA to attract attention and engage with audiences, such as transmitting their recordings into deep space, presents opportunities for collaboration between the music industry and scientific innovation.
Industry Implications
1. Higher Education - The launch of the MA program in The Beatles opens up new possibilities for universities to offer specialized degrees and courses in popular culture and music history.
2. Tourism and Hospitality - The global media coverage of initiatives like the Hard Days Night Hotel in Liverpool suggests a demand for Beatles-themed hospitality experiences and attractions, creating opportunities for the tourism industry to cater to music tourists.
3. Entertainment and Media - The interest in The Beatles and the use of their music in unconventional contexts, like broadcasting into deep space, demonstrates the potential for innovative collaborations between the music industry and entertainment companies in creating unique experiences for audiences.
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