adidas and Pharrell Joined to Launch Two New NMD Hu Models
Riley von Niessen — November 5, 2020 — Fashion
References: adidas & shopnicekicks
adidas and Pharrell Williams have collaborated once again to introduce two new NMD Hu models, both of which boast sleek monochrome colorways.
The lightweight and breathable sneakers feature adidas' Primeknit uppers, BOOST midsoles, minimal branding, and synthetic cage components that hold the laces in place. Dual-branding can be found on the backs of the heels, where adidas' logo is shown on one shoe, with Pharrell's name featured on the other. The new NMD Hu models can be picked up in either an all-pink or all-blue colorway, with the latter boasting a bright statement look, whereas the Millennial pink version is more subtle.
The collaborative release is available starting November 7th, and can be found at adidas' web store, or from retailers like Nice Kicks.
Image Credit: Nice Kicks
The lightweight and breathable sneakers feature adidas' Primeknit uppers, BOOST midsoles, minimal branding, and synthetic cage components that hold the laces in place. Dual-branding can be found on the backs of the heels, where adidas' logo is shown on one shoe, with Pharrell's name featured on the other. The new NMD Hu models can be picked up in either an all-pink or all-blue colorway, with the latter boasting a bright statement look, whereas the Millennial pink version is more subtle.
The collaborative release is available starting November 7th, and can be found at adidas' web store, or from retailers like Nice Kicks.
Image Credit: Nice Kicks
Trend Themes
1. Collaborative Sneakers - The collaboration between adidas and Pharrell Williams is a trend that brings together fashion and sportswear brands to create unique sneaker designs.
2. Monochrome Colorways - The use of sleek monochrome colorways in the new NMD Hu models is a trend that appeals to minimalist aesthetics and allows for versatile styling options.
3. Minimal Branding - The trend of minimal branding on the sneakers showcases the shift towards subtlety and understated elegance in footwear design.
Industry Implications
1. Fashion - The fashion industry can explore the opportunity of collaborating with sportswear brands to create unique sneaker designs that cater to evolving consumer preferences.
2. Sportswear - The sportswear industry can take advantage of the trend towards monochrome colorways to offer versatile and stylish options to consumers looking for minimalist designs in sneakers.
3. Retail - The retail industry can tap into the trend of minimal branding to provide consumers with elegant and understated footwear options that align with current fashion preferences.
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