The New Pink IVY PARK x adidas UltraBOOST is on Its Way
Katherine Pendrill — January 29, 2022 — Fashion
References: hypebae
As part of her ongoing collaboration with adidas, Beyoncé has launched one of the brand's most highly-anticipated pieces yet: the new prink IVY PARK x adidas UltraBOOST.
Together, the iconic duo has put a creative twist on a signature adidas silhouette. The new version comes in a striking bright pink hue with the classic Three Stripes on each side. The shoes also feature a toggle lacing system and a rope attachment at the heels. For a touch of contrast, the adidas logo is printed in white on the tongue. And of course, the sneakers come with their very own IVY PARK hangtag.
Priced at $200, the prink IVY PARK x adidas UltraBOOST are certainly not cheap, but they are sure to sell fast when they're released in th coming weeks.
Image Credit: adidas
Together, the iconic duo has put a creative twist on a signature adidas silhouette. The new version comes in a striking bright pink hue with the classic Three Stripes on each side. The shoes also feature a toggle lacing system and a rope attachment at the heels. For a touch of contrast, the adidas logo is printed in white on the tongue. And of course, the sneakers come with their very own IVY PARK hangtag.
Priced at $200, the prink IVY PARK x adidas UltraBOOST are certainly not cheap, but they are sure to sell fast when they're released in th coming weeks.
Image Credit: adidas
Trend Themes
1. Bold Colored Sneakers - Opportunity for the creation of more bold-colored sneakers with creative twists in order to increase consumer allure.
2. Collaborative Marketing - Opportunity for businesses to increase product hype through celebrity collaborations, such as the collaboration between Beyoncé’s IVY PARK and Adidas.
3. In-demand Sneaker Culture - Opportunity for businesses to invest in the ever-growing market of exclusive and high-priced sneakers, such as the IVY PARK x adidas UltraBOOSTs.
Industry Implications
1. Athletic Footwear - The athletic footwear industry has the opportunity to invest in bold color options and special collaboration marketing for exclusive sneakers.
2. Fashion - The fashion industry has an opportunity to keep up with the trend of selecting bold-colored sneakers as part of its array of clothing and accessory options for consumers.
3. Marketing and Advertising - The marketing and advertising industry has an opportunity to develop more innovative celebrity collaborations with influential figures such as Beyoncé and Adidas.
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