VeryFirstTo Targets the Early Adopter Market
References: veryfirstto & dailymail
In a first for the market, a new luxury retail site called VeryFirstTo has launched, offering the public the exclusive opportunity to be the first people in the world to discover, own and experience only the very latest luxury items.
In spite of the recession, the luxury market has boomed, with sales of premium products at an all time high. The new luxury retail site is capitalising on this and doing it in a very unique way. Targeting a previously neglected group of early adopters (VeryFirstTos,) the new luxury retail site plays on their insatiable appetite to be the first to own the latest gadgets, fashion accessories and brands.
VeryFirstTo has enlisted the help of, what they are dubbing ‘Connoisseurs’, a group of influencers that include the likes of fashion genius Giles Deacon, model Poppy Delevigne and Michael Ward, Managing Director of Harrods who will identify what they believe to be the most prestigious newly launching products and experiences. Resounding confirmation that only the most desirable items feature on the site.
In spite of the recession, the luxury market has boomed, with sales of premium products at an all time high. The new luxury retail site is capitalising on this and doing it in a very unique way. Targeting a previously neglected group of early adopters (VeryFirstTos,) the new luxury retail site plays on their insatiable appetite to be the first to own the latest gadgets, fashion accessories and brands.
VeryFirstTo has enlisted the help of, what they are dubbing ‘Connoisseurs’, a group of influencers that include the likes of fashion genius Giles Deacon, model Poppy Delevigne and Michael Ward, Managing Director of Harrods who will identify what they believe to be the most prestigious newly launching products and experiences. Resounding confirmation that only the most desirable items feature on the site.
Trend Themes
1. Celebrity Curated Luxury - Disruptive innovation opportunity: Collaborate with influential celebrities to curate luxury products and experiences for early adopters.
2. Early Adopter Market - Disruptive innovation opportunity: Target and cater to the unique preferences of early adopters in the luxury market.
3. Exclusive Product Discoveries - Disruptive innovation opportunity: Offer customers the opportunity to be the first to discover and own the latest luxury items.
Industry Implications
1. Luxury Retail - Disruptive innovation opportunity: Introduce new online platforms that cater to the growing luxury market.
2. Fashion and Accessories - Disruptive innovation opportunity: Partner with celebrities and influencers to curate exclusive fashion and accessory collections.
3. Gadgets and Technology - Disruptive innovation opportunity: Create platforms that offer early adopters the chance to own the latest gadgets and technology.
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