Rolls-Royce Revealed a High-End App for Luxury Goods and Experiences
Daniel Johnson — February 27, 2020 — Autos
References: press.rolls-roycemotorcars & mobilemarketer
Rolls-Royce launched a high-end app, which will sell luxury goods, as well as function like a social media platform for novice car owners. The exclusive app is titled Whispers, and was created for individuals that are not constrained by time or money.
Th experiences that will be available we high-end app will have various curated luxury items, as well as experiences. Rolls-Royce announced some of the eill be a backstage pass at the Grammy Awards, seats to Fashion Week, and even opportunities to meet artists and athletes at Coachella and Wimbledon.
Whisper users will also have the ability to communicate with one and other over private channels. Overall the app could appeal to individuals who are seeking out more luxury experiences and curated goods.
Image Credit: Rolls-Royce
Th experiences that will be available we high-end app will have various curated luxury items, as well as experiences. Rolls-Royce announced some of the eill be a backstage pass at the Grammy Awards, seats to Fashion Week, and even opportunities to meet artists and athletes at Coachella and Wimbledon.
Whisper users will also have the ability to communicate with one and other over private channels. Overall the app could appeal to individuals who are seeking out more luxury experiences and curated goods.
Image Credit: Rolls-Royce
Trend Themes
1. Curated Luxury Goods - The rise of curated luxury goods presents opportunities for businesses to create personalized and exclusive experiences for affluent consumers.
2. Social Media Platforms for Luxury - Creating social media platforms tailored specifically for luxury consumers can disrupt traditional marketing strategies and foster brand loyalty in the high-end market.
3. Luxury Experiences - The increasing demand for unique and immersive luxury experiences creates openings for businesses to offer one-of-a-kind opportunities to affluent clientele.
Industry Implications
1. Luxury Goods - The luxury goods industry can seize the opportunity to curate exclusive products and experiences that cater to discerning consumers who prioritize quality and exclusivity.
2. Hospitality and Travel - The hospitality and travel industry can leverage curated luxury experiences to attract high-end clientele looking for unique and unforgettable travel experiences.
3. Fashion and Entertainment - The fashion and entertainment industries can collaborate with luxury brands to provide access to exclusive events and experiences that cater to the desires of affluent consumers.
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