Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,432 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,671 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,671 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,432 cutting edge ideas.

Secret Menu Italian Sandwiches

Clean the Sky - Positive Eco Trends & Breakthroughs

Potbelly's New Lucky 7 Sandwich Joins Its Underground Menu

— August 31, 2023 — Lifestyle
If you're a fan of Potbelly's secret menu, you'll be thrilled to hear that the chain has just added a new Lucky 7 Sandwich.

For those unfamiliar, Potbelly's Underground Menu is an exclusive menu that's only available through the Potbelly App. The new Lucky 7 Sandwich is the latest addition to the menu and features a whopping seven meats, all pulled from the brand’s Italian and A Wreck sandwiches. More specifically, the Lucky 7 sandwich features salami, old-world capicola, pepperoni, mortadella, and provolone cheese from the Italian sandwich, as well as Angus roast beef, turkey breast, and hickory-smoked ham from the A Wreck sandwich.

Of course, just like its cousins, the new Lucky 7 Sandwich can only be ordered from the Potbelly App, starting on August 21, 2023 for just a limited time.

Image Credit: Potbelly
Trend Themes
1. Secret Menu Items - Potbelly's new Lucky 7 Sandwich adds to the chain's exclusive Underground Menu available only through the Potbelly App.
2. Meat-centric Sandwiches - The Lucky 7 Sandwich features a combination of seven meats from Potbelly's Italian and A Wreck sandwiches, offering a substantial and indulgent option for meat lovers.
3. Digital Ordering Exclusivity - Customers can only order the new Lucky 7 Sandwich through the Potbelly App, highlighting the growing trend of brands using digital platforms for exclusive items.
Industry Implications
1. Fast Casual Dining - The addition of secret menu items like the Lucky 7 Sandwich taps into the consumer demand for unique and exclusive dining experiences in the fast-casual industry.
2. Delicatessen - The Lucky 7 Sandwich's selection of premium cold cuts and cheeses showcases the innovation and creativity within the delicatessen industry.
3. Mobile Apps - The Potbelly App's role in featuring the exclusive Underground Menu highlights the digitalization of the fast-food industry through mobile applications.
2.2
Score
Popularity
Activity
Freshness