Potbelly is Offering a Hearty New Blta Sandwich
Katherine Pendrill — January 11, 2020 — Lifestyle
References: fastfoodpost
This winter, Potbelly is expanding its sandwich lineup with the debut of a new BLTA sandwich. The new sandwich makes its debut alongside the return of the chain's beloved Chicken Pot Pie Soup at participating locations.
Potbelly's new BLTA sandwich is a modern twist on the classic BLT (bacon, lettuce, and tomato) sandwich. The new version starts with two slices of perfectly toasted bread, paired with Nueske’s applewood smoked bacon, lettuce, fresh tomato, ripe avocado, and mayo. As for the returning Chicken Pot Pie Soup, the dish pairs slow-roasted chicken breasts with flavorful veggies and a flaky pastry crumb topping.
Both the BLTA sandwich and Chicken Pot Pie Soup are available at participating Potbelly locations for a limited time.
Image Credit: Potbelly.
Potbelly's new BLTA sandwich is a modern twist on the classic BLT (bacon, lettuce, and tomato) sandwich. The new version starts with two slices of perfectly toasted bread, paired with Nueske’s applewood smoked bacon, lettuce, fresh tomato, ripe avocado, and mayo. As for the returning Chicken Pot Pie Soup, the dish pairs slow-roasted chicken breasts with flavorful veggies and a flaky pastry crumb topping.
Both the BLTA sandwich and Chicken Pot Pie Soup are available at participating Potbelly locations for a limited time.
Image Credit: Potbelly.
Trend Themes
1. New Twists on Classic Sandwiches - There is an opportunity to create new and innovative versions of classic sandwiches that can add some excitement to menus - tapping into customers' love of familiarity while offering novelty.
2. Comfort Foods on the Rise - Expanding the range of comfort foods available can generate interest from consumers who are looking for a taste of familiarity and nostalgia amid these uncertain times.
3. Limited Time Offerings - Limited time menu offerings create a sense of urgency for customers and can drive traffic, sales, and customer engagement while creating a sense of novelty and exclusivity.
Industry Implications
1. Fast Casual Restaurants - Fast Casual Restaurants can take advantage of the trend of reinventing classic sandwiches and comfort foods to attract new customers and retain existing ones, while improving the overall experience for the quick-service food industry.
2. Food Delivery Services - Food delivery services can cater to customers' cravings for comforting, traditional meals that create a sense of familiarity by collaborating with fast-casual restaurants to offer creative versions of home-style dishes and limited-time menu offerings.
3. Catering Services - Catering services can expand their menus by adding new creative sandwiches and comfort foods, and promoting the exclusivity of limited time menu products to enhance the overall sense of customer satisfaction, increase brand loyalty, and generate upselling opportunities.
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