This New Kettle Chips Flavor is Perfect for Christmas and New Years
Michael Hemsworth — October 9, 2019 — Marketing
References: kettlebrand & conveniencestore
A new Kettle chips flavor has been unveiled by the brand to offer consumers an alternative way to enjoy the premium refreshments and snacks that are often around during the holiday season.
The Truffled Cheese & a Splash of English Sparkling Wine chips are limited-edition and feature win that has been sourced from the Winbirri Vineyard in Norfolk. The majority of the potatoes used for the snack are grown within a 30 mile radius of the facility to put a focus on local ingredients.
The new Kettle chips Truffled Cheese & a Splash of English Sparkling Wine flavor was boasted by Head Winemaker at Winbirri Vineyard Lee Dyer who said, "We’re delighted to have partnered with Kettle to develop this wonderfully festive chip. We’re very proud of the wine we create here at Winbirri Vineyard and it’s incredibly exciting to have worked with another local company that shares our passion for getting the best out of local produce. We hope everyone enjoys time with friends and family this festive period, sharing this delicious limited-edition Kettle chip, and maybe even a glass of Winbirri.”
The Truffled Cheese & a Splash of English Sparkling Wine chips are limited-edition and feature win that has been sourced from the Winbirri Vineyard in Norfolk. The majority of the potatoes used for the snack are grown within a 30 mile radius of the facility to put a focus on local ingredients.
The new Kettle chips Truffled Cheese & a Splash of English Sparkling Wine flavor was boasted by Head Winemaker at Winbirri Vineyard Lee Dyer who said, "We’re delighted to have partnered with Kettle to develop this wonderfully festive chip. We’re very proud of the wine we create here at Winbirri Vineyard and it’s incredibly exciting to have worked with another local company that shares our passion for getting the best out of local produce. We hope everyone enjoys time with friends and family this festive period, sharing this delicious limited-edition Kettle chip, and maybe even a glass of Winbirri.”
Trend Themes
1. Holiday-themed Chip Flavors - Opportunity for chip companies to create limited-edition flavors that cater to holiday celebrations.
2. Local Sourcing - Opportunity for food and beverage brands to emphasize the use of local ingredients in their products.
3. Collaboration with Local Companies - Opportunity for companies to partner with local businesses to create unique and exclusive products.
Industry Implications
1. Snack Food - Disruptive innovation opportunity for snack food brands to introduce holiday-inspired flavors.
2. Wine - Disruptive innovation opportunity for wineries to collaborate with chip brands to create wine-infused chip flavors.
3. Local Food and Beverage - Disruptive innovation opportunity for food and beverage brands to promote the use of locally sourced ingredients.
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