The New Balance US574 is Consumer-Designed from the Ground Up
Michael Hines — April 8, 2011 — Fashion
References: newbalance & highsnobiety
Aspiring shoe designers are definitely going to want to check out the New Balance Custom US574. New Balance's latest shoe is completely customizable and lets you select exactly what type of materials the shoe is constructed from.
The New Balance Custom US574 lets sneakerheads become shoe designers by giving them their choice of "8 premium suede options, 8 mesh options, 9 lace options, 10 logo and backtab options, 2 midsole/outsole options and up to eight embroidered character," according to the site. This much choice is bound to lead to some crazy creations, which should keep you from ever seeing anyone who is sporting the same shoe as you. Each pair of Custom US574s are made in North America at New Balance's Maine factory and sell for $114.95.
The New Balance Custom US574 lets sneakerheads become shoe designers by giving them their choice of "8 premium suede options, 8 mesh options, 9 lace options, 10 logo and backtab options, 2 midsole/outsole options and up to eight embroidered character," according to the site. This much choice is bound to lead to some crazy creations, which should keep you from ever seeing anyone who is sporting the same shoe as you. Each pair of Custom US574s are made in North America at New Balance's Maine factory and sell for $114.95.
Trend Themes
1. Customizable Footwear - The trend of customizable footwear is disrupting the fashion industry by allowing consumers to become designers and create unique products.
2. Personalized Consumer Experience - The demand for personalized consumer experience is driving innovative products like the New Balance Custom US574, which gives customers the freedom to choose materials and design elements.
3. North American Manufacturing - The trend of North American manufacturing is creating opportunities for companies like New Balance to emphasize their domestic production and appeal to consumers seeking local, sustainable products.
Industry Implications
1. Fashion - The fashion industry can adopt the trend of customizable footwear to cater to consumers' desire for unique products and enhance their brand loyalty.
2. Sportswear - The sportswear industry can leverage the trend of personalized consumer experience to offer custom-designed products that cater to athletes' specific needs and preferences.
3. Manufacturing - The manufacturing industry in North America can capitalize on the trend of local production to meet the increasing demand for domestically made products and promote sustainable practices.
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