Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Sporty Americana Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

The New Balance MADE in USA 990 and 990v3 Shoes are Textural

— January 26, 2023 — Fashion
The New Balance MADE in USA 990 and 990v3 sneakers have been shown off as a series of relaxed Americana footwear styles perfect for wearers to incorporate into their daily wardrobe.

The sneakers are characterized by their American-made form that achieve a range of different textures thanks to the use of multiple kinds of leather and materials for the upper. Each of the sneakers sit on a comfort-focused midsole and outsole to maximize the wearer's ability to wear them for extended periods without fatigue. The earthy color palate give the sneakers a decidedly easy-to-wear profile.

The New Balance MADE in USA 990 and 990v3 sneakers are available now via the brand's web store where footwear enthusiasts can pick them up starting at $190 per pair.

Image Credit: New Balance
Trend Themes
1. American-made Sneakers - There is an opportunity for American manufacturers to invest in the premium sneakers market and cater to consumers looking for high-quality, locally crafted products.
2. Texture-driven Footwear - Footwear companies can explore experimenting with various materials to create unique and textural designs that consumers crave for a bold fashion statement.
3. Comfort-focused Design - Footwear companies can create innovative and comfortable sneaker designs for consumers who are looking for all-day wearability without sacrificing style.
Industry Implications
1. Footwear - Footwear companies can incorporate design elements that focus on a combination of trendy textures and comfort-oriented construction to create a new market for consumer segments looking for new fashion statements that offer durability, comfort and versatility.
2. Fashion & Apparel - Fashion and apparel companies can capitalize on the Americana trend by incorporating similar textile patterns and designs in their apparel collections to offer complete fashion-forward looks that allow consumers to express their independence, creativity and freedom.
3. American Manufacturing - American manufacturers can invest in creating high-quality, locally crafted premium sneakers to capture the growing demand for domestically produced products that offer sustainable, ethical and responsibly sourced materials.
6
Score
Popularity
Activity
Freshness