UGG's Neumel Natural Reimagines a Best-Selling Style
Laura McQuarrie — March 12, 2021 — Eco
References: feelgoodfuture.ugg & prnewswire
UGG's dual-gender Neumel Natural offers a fresh new take on the brand's best-selling Neumel chukka style with plant-based materials. The boot boasts lining with TENCEL Lyocell, handcrafted small-batch soles made with LACTAE HEVEA latex sourced from the Hevea rubber tree and a woven upper made from a blend of cotton and hemp.
The Neumel Natural style from UGG comes from its new Plant Power Collection, which specifically addresses carbon emissions with carbon-neutral, plant-based materials. With this collection and future collections, UGG is on a mission to produce even more styles with recycled, repurposed, regenerated and renewable fibers. Beyond this collection, UGG will be using more TENCEL Lyocell fiber, as well as other new materials like UGGplush, which combines UGGpure wool with TENCEL Lyocell for a recycled polyester backing.
The Neumel Natural style from UGG comes from its new Plant Power Collection, which specifically addresses carbon emissions with carbon-neutral, plant-based materials. With this collection and future collections, UGG is on a mission to produce even more styles with recycled, repurposed, regenerated and renewable fibers. Beyond this collection, UGG will be using more TENCEL Lyocell fiber, as well as other new materials like UGGplush, which combines UGGpure wool with TENCEL Lyocell for a recycled polyester backing.
Trend Themes
1. Plant-based Fashion - There is an opportunity to explore utilizing plant-based materials in fashion products, as UGG's Neumel Natural boots demonstrate.
2. Carbon-neutral Fashion - Carbon-neutral fashion is a trend that is gaining momentum, and UGG's Plant Power Collection showcases the opportunity this presents.
3. Recycling and Regeneration - Using recycled, repurposed, regenerated and renewable fibers is a trend that the fashion industry should consider exploring further, and UGG's mission highlights this opportunity.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry should consider the use of sustainable plant-based materials as demonstrated in UGG's Neumel Natural boots.
2. Eco-friendly Consumer Goods - Opportunities exist for eco-friendly consumer goods, as the demand for environmentally responsible products is on the rise and UGG's Plant Power Collection exemplifies.
3. Sustainable Manufacturing - Sustainable manufacturing practices are becoming increasingly critical to business success, and fashion labels like UGG are setting an example with their carbon-neutral initiatives and the use of sustainable materials.
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