The Star Wars Nerds Candy Invites Fans to Choose the Dark or Light Side
Laura McQuarrie — November 23, 2019 — Lifestyle
References: nerdscandy & foodbusinessnews.net
Irregularly shaped Nerds candy is known for being produced in a range of fun colors and packaged in boxes that share two separate flavors. Nerds teamed up with Disney's Star Wars franchise to create a unique new series of sci-fi candies that play up this part of the product. Across all of the new products, fans are invited to choose either the light side or the dark side of the force with flavors like Light Side Raspberry and Dark Side Strawberry or Dark Side Cherry.
The Star Wars-themed Nerds candy products include Sour Big Chewy Nerds, the Theater Box and the lightsaber-like Nerds Robe, which puts chewy Nerds on a red or blue rope. For those who can't quite decide, on the dark side or the light side, the Theater Box offers a selection of both flavors.
Image Credit: Ferrara Candy Co.
The Star Wars-themed Nerds candy products include Sour Big Chewy Nerds, the Theater Box and the lightsaber-like Nerds Robe, which puts chewy Nerds on a red or blue rope. For those who can't quite decide, on the dark side or the light side, the Theater Box offers a selection of both flavors.
Image Credit: Ferrara Candy Co.
Trend Themes
1. Color-themed Products - By creating sci-fi candies with different flavors representing the light and dark side, there is an opportunity to tap into the trend of color-themed products that allow consumers to express their preferences.
2. Fan-engagement Packaging - The collaboration between Nerds and Star Wars showcases a disruptive innovation opportunity to incorporate fan-engagement packaging, where consumers are drawn to products that allow them to interact and choose a side.
3. Crossover Collaborations - The partnership between Nerds and Disney's Star Wars demonstrates the potential for disruptive innovation through crossover collaborations that combine the fan bases of different brands and cater to their shared interests.
Industry Implications
1. Confectionery - The creation of two-color sci-fi candies presents an opportunity for disruption within the confectionery industry by offering unique and novelty products that resonate with fans of popular franchises.
2. Entertainment Merchandise - The Star Wars-themed Nerds candy line can disrupt the entertainment merchandise industry by creating tie-in products that not only cater to fans but also provide a unique and enjoyable sensory experience.
3. Packaging and Branding - The collaboration between Nerds and Star Wars highlights the potential for disruption in the packaging and branding industry by incorporating interactive elements that enhance the consumer experience and foster brand loyalty.
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