Kubik
Lauren G — May 21, 2007 — Art & Design
References: kubikberlin.de
Located near Berlin's river Spree, Kubik's modular design literally glows in the dark, with dozens of conventional 1000-litre water tanks used to create a temporary installation. On the weekends the tanks double as glowing DJ booths, filled with some of Europe's best record spinners on a mission to keep clubbers firmly on the alfresco dance floor.
Implications - The sour economy has affected the ability of would-be entrepreneurs to lease retail spaces. "Pop-up" buildings made from modular shipping containers offer the ideal solution, as they can be quickly installed on the spot and removed after closing hours. These temporary spaces create impromptu party spots; when paired with the right talent, they can be just as successful as standalone clubs.
Implications - The sour economy has affected the ability of would-be entrepreneurs to lease retail spaces. "Pop-up" buildings made from modular shipping containers offer the ideal solution, as they can be quickly installed on the spot and removed after closing hours. These temporary spaces create impromptu party spots; when paired with the right talent, they can be just as successful as standalone clubs.
Trend Themes
1. Pop-up Clubs - Modular pop-up clubs made from unconventional materials create unique clubbing experiences for consumers and present opportunities for rental property businesses to offer flexible leasing options.
2. Temporary Installations - Creating temporary installations using modular designs and unconventional materials offers opportunities for event companies and architects to showcase their creativity.
3. Outdoor Clubbing - Alfresco dance floors and outdoor clubbing spaces are a growing trend, presenting opportunities for hospitality and event businesses to provide unique nightlife experiences for consumers.
Industry Implications
1. Event Planning - Modular designs and pop-up installations offer opportunities for event planners to create unique experiences for their clients.
2. Architecture - Modular designs and unconventional materials present opportunities for architects to showcase their creativity in designing temporary installations for events and public spaces.
3. Hospitality - Outdoor clubbing and pop-up clubs provide opportunities for businesses in the hospitality industry to offer unique nightlife experiences for consumers, particularly in urban areas where space is limited.
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