Budweiser Launched a Limited-Edition Nelly Tall Boy Cans
Grace Mahas — November 2, 2020 — Marketing
References: anheuser-busch & instagram
Budweiser recently launched a limited-edition Nelly Tall Boy Cans, a tribute to the artist with elements that commemorate the 20th anniversary of the release of his debut album, Country Grammar.
The artist's St. Louis pride is depicted on the new can, with the lyrics "St. Louis where we from. You ain't never heard a weak one. You can find me in St. Louis" in place of the traditional Budweiser creed. Nelly’s record label ‘The Derrty Entertainment’ also makes an appearance on the can alongside the St. Louis Cardinals logo.
The new Budweiser Nelly Tall Boy Cans are available to purchase in Nelly’s hometown of St. Louis at convenient and grocery stores in the St. Louis area.
Image Credit: Budweiser
The artist's St. Louis pride is depicted on the new can, with the lyrics "St. Louis where we from. You ain't never heard a weak one. You can find me in St. Louis" in place of the traditional Budweiser creed. Nelly’s record label ‘The Derrty Entertainment’ also makes an appearance on the can alongside the St. Louis Cardinals logo.
The new Budweiser Nelly Tall Boy Cans are available to purchase in Nelly’s hometown of St. Louis at convenient and grocery stores in the St. Louis area.
Image Credit: Budweiser
Trend Themes
1. Limited-edition Branded Cans - Opportunity for brands to collaborate with artists and create limited-edition cans that cater to specific fan bases.
2. Local Pride Branding - Opportunity for brands to incorporate local pride elements into their products, appealing to consumers' sense of community and identity.
3. Artist Merchandise Partnerships - Opportunity for artists to collaborate with brands to create unique merchandise and engage with their fan base.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity for beverage companies to partner with celebrities and musicians to create exclusive branded products.
2. Music Industry - Disruptive innovation opportunity for artists to expand their brand beyond music and collaborate with brands to create merchandise and limited-edition products.
3. Retail Industry - Disruptive innovation opportunity for retailers to partner with brands and artists to offer exclusive products that appeal to specific consumer segments.
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