Beyoncé's New Merchandise is Inspired by the Queen Nefertiti
Amy Duong — April 22, 2018 — Pop Culture
References: shop.beyonce & highsnobiety
Beyoncé's new spring merchandise is drawing in a lot of attention, taking an approach inspired by none of than Nefertiti the Egyptian queen. The royal icon was thought to have ruled over the entire New Kingdom after the death of her husband. Nefertiti is also recognized for initiating a religious revolution and ruled over what can be argued to be the wealthiest era of Ancient Egyptian history. Naturally, Beyoncé, also referred to as Queen Bey, adorns all the merchandise in prints of the star dressed as Queen Nefertiti.
Some of the spring merchandise pieces include crop tops, hoodies and long sleeve shirts. The color palette boasts vibrant orange, black, white, and blue tones. The expansive royal merchandise collection is available for purchase at Beyoncé's official online store.
Some of the spring merchandise pieces include crop tops, hoodies and long sleeve shirts. The color palette boasts vibrant orange, black, white, and blue tones. The expansive royal merchandise collection is available for purchase at Beyoncé's official online store.
Trend Themes
1. Egyptian-inspired Merchandise - The trend of Egyptian-inspired merchandise offers opportunities for brands to tap into the fascination with ancient cultures and iconic historical figures like Nefertiti.
2. Celebrity Merchandise Collections - The trend of celebrities creating their own merchandise collections presents disruptive innovation opportunities for artists to leverage their brands and connect with their fans on a deeper level.
3. Printed Fashion Statements - The trend of printed fashion statements allows individuals to express their style by wearing clothing featuring iconic figures, enabling brands to create unique and eye-catching designs that resonate with consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the Egyptian-inspired merchandise trend by offering unique products that incorporate historical and cultural elements, attracting customers looking for distinctive and meaningful fashion pieces.
2. Entertainment Merchandise - The entertainment merchandise industry can seize the opportunity to collaborate with celebrities and create exclusive collections that resonate with fans, driving sales and strengthening brand loyalty.
3. Art and Design - The art and design industry can explore the trend of printed fashion statements to create visually captivating designs that merge iconic figures with contemporary fashion, providing consumers with wearable pieces of art.
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