'Okhtein' Celebrates Its 10th Anniversary with a New Gold Collection
Georgia Wray Norsten — October 16, 2024 — Fashion
References: int.okhtein & wwd
In celebration of its 10th anniversary, Egyptian brand 'Okhtein' has unveiled a stunning new 'Gold Collection,' marking a decade of bold, maximalist designs that have captured the hearts of fashion lovers globally. Founded by sisters' Mounaz' and 'Aya Abdelraouf,' the brand is renowned for its unique handbags and accessories, which often feature sculpted hardware inspired by the architecture of old Cairo. The new Gold Collection reinterprets bestsellers with opulent materials like satin and exotic leathers, adding a luxurious touch to the label's iconic aesthetic.
Okhtein is expanding its retail presence alongside this release with two new store openings -- one in Dubai's City Walk and another in 'Riyadh's Kingdom Mall.' These additions follow the brand's flagship in Cairo, showcasing Okhtein's commitment to direct-to-consumer growth. With a strong focus on sustainability and local craftsmanship, the brand's ongoing expansion also includes plans to introduce more product categories and collaborations. As Okhtein moves into its next decade, its distinctive designs continue to resonate with a global audience, cementing its place in luxury fashion.
Image Credit: Okhtein
Okhtein is expanding its retail presence alongside this release with two new store openings -- one in Dubai's City Walk and another in 'Riyadh's Kingdom Mall.' These additions follow the brand's flagship in Cairo, showcasing Okhtein's commitment to direct-to-consumer growth. With a strong focus on sustainability and local craftsmanship, the brand's ongoing expansion also includes plans to introduce more product categories and collaborations. As Okhtein moves into its next decade, its distinctive designs continue to resonate with a global audience, cementing its place in luxury fashion.
Image Credit: Okhtein
Trend Themes
1. Maximalist Design - Opulent materials like satin and exotic leathers are reinterpreting bestsellers, contributing to the growing appreciation for maximalist aesthetics in high-end fashion.
2. Architectural Accessories - Sculptural hardware inspired by old Cairo architecture highlights how cultural heritage can be seamlessly integrated into contemporary luxury accessories.
3. Direct-to-consumer Expansion - By opening new stores in key locations like Dubai and Riyadh, brands are focusing on expanding their direct-to-consumer presence to connect more intimately with their audience.
Industry Implications
1. Luxury Fashion - The launch of Okhtein's Gold Collection emphasizes the ongoing innovation and consumer demand for unique, high-end fashion items.
2. Retail & E-commerce - Exploring new markets with store openings in premium locations showcases the potential for growth in luxury retail and e-commerce sectors.
3. Sustainable Craftsmanship - Okhtein’s focus on local artisanship and sustainability underscores the rising value placed on ethical luxury and handcrafted products.
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