GreenPark's NBA Partnership Invites Fans to In-App Events & More
Laura McQuarrie — March 11, 2021 — Tech
References: greenparksports & businesswire
GreenPark Sports creates digital experiences and games for the new generation of sports fans and in partnership with the NBA, there are plenty of fan-focused virtual basketball experiences to be had. The expanded virtual universe invites basketball fans into in-app NBA events and dance battles, plus it provides the chance to win exclusive in-app gear.
The free mobile app challenges fans to rise to the top of their league and team leaderboards and outfit their avatars in the best official NBA gear like hats, jerseys and shoes. The rest of the year, the partnership may even expand to include trophy collections, digital signatures and NBA player avatars.
Sports fans of all ages are looking for new ways to engage with their favorite teams, virtually, as well as showing their support where safe to do so in person.
The free mobile app challenges fans to rise to the top of their league and team leaderboards and outfit their avatars in the best official NBA gear like hats, jerseys and shoes. The rest of the year, the partnership may even expand to include trophy collections, digital signatures and NBA player avatars.
Sports fans of all ages are looking for new ways to engage with their favorite teams, virtually, as well as showing their support where safe to do so in person.
Trend Themes
1. Virtual Sports Fan Experiences - Creating digital experiences for sports fans opens up opportunities to incorporate new features like in-app events and virtual gear.
2. Gamification of Sports Fandoms - Introducing challenges, leaderboards and prizes to sports fandoms through mobile apps can create a more engaging experience for fans while promoting team spirit.
3. Virtual Celebrity Endorsements - Partnering with celebrities and sports teams to provide virtual merchandise in mobile apps can provide exclusive and exciting offers for fans and create new opportunities for revenue streams.
Industry Implications
1. Sports Technology - Partnering with major sports leagues and fans to enhance the sports experience through innovative technology creates opportunities to engage a growing fan base.
2. Gaming - Developing digital sports games with interactive and social features can create new consumer markets that are looking to engage with sports in new ways virtually.
3. Merchandising - Partnering with sports brands and teams to create virtual merchandise opportunities that are engaging and exclusive can create a new way of reaching Sports fans and creating brand loyalty.
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