These Custom Sport Emojis Celebrate Toronto's NBA All-Star Weekend
M — February 12, 2016 — Pop Culture
In honor of the upcoming NBA All-Star weekend hosted this year in Toronto, Twitter has put together a series of emojis designed exclusively for the game that feature faces of well-known and celebrity players as well as team emblems and other symbols popularized by the games.
The emojis are exclusive to Twitter and allow fans of the sport to communicate using visual emoticons that encompass the various well-known attributes of the players on both West and East coast teams. The emojis are activated when Twitter users type in specific hashtags. For example, typing out #stephcurry sends an emoji of the Warrior's player's face and #draymondgreen pops up a pulsating bicep with the number 23 printed on it. The emojis offer a new way to communicate using visuals on the highly text-oriented social media.
The emojis are exclusive to Twitter and allow fans of the sport to communicate using visual emoticons that encompass the various well-known attributes of the players on both West and East coast teams. The emojis are activated when Twitter users type in specific hashtags. For example, typing out #stephcurry sends an emoji of the Warrior's player's face and #draymondgreen pops up a pulsating bicep with the number 23 printed on it. The emojis offer a new way to communicate using visuals on the highly text-oriented social media.
Trend Themes
1. Sport Emojis - The rise of sport-related custom emojis provides new opportunities for social media platforms to increase engagement and create unique user experiences.
2. Celebrity Emojis - Developing custom emojis based on popular celebrities can increase fan engagement and provide new opportunities for brands to connect with their target audiences.
3. Visual Communication - The increasing popularity of visual communication on social media provides disruptive innovation opportunities for companies to create new, highly engaging emoticons and other visual elements.
Industry Implications
1. Social Media - The development of custom sport and celebrity emojis provides social media platforms with a unique opportunity to increase engagement and differentiate themselves from competitors.
2. Sports - The use of custom emojis provides sports organizations with new opportunities to engage with fans, promote players, and increase brand awareness.
3. Marketing and Advertising - The rise of custom emojis presents new opportunities for advertisers to create unique, engaging campaigns that connect with their target audience on an emotional level.
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