This Kid-Focused Nature Program Encourages Families to Play Outside
Alyson Wyers — June 6, 2015 — Eco
References: naturerocks.org
This global nature program encourages families to explore the outdoors more. With an aim to make kids happier, healthier and smarter, the Nature Conservancy's Nature Rocks program is all about encouraging the next generation of adventurers.
The nature program has a number of resources, including a map of nearby locations where families and children can play outside. You can also filter search results by things like aquariums, beaches, campgrounds and zoos. By focusing on activities like swimming, biking, fishing and hiking, kids can get the exercise they need as well as fresh air.
Nature Rocks has an Activity Finder too, which lets parents search by time, age, location or weather to find fun, creative and simple ways to explore nature. They also partnered with the Children and Nature Network, plus ecoAmerica and others.
The nature program has a number of resources, including a map of nearby locations where families and children can play outside. You can also filter search results by things like aquariums, beaches, campgrounds and zoos. By focusing on activities like swimming, biking, fishing and hiking, kids can get the exercise they need as well as fresh air.
Nature Rocks has an Activity Finder too, which lets parents search by time, age, location or weather to find fun, creative and simple ways to explore nature. They also partnered with the Children and Nature Network, plus ecoAmerica and others.
Trend Themes
1. Family Nature Exploration - Disruptive innovation opportunity for outdoor equipment and adventure tour companies to cater to the unique needs of families and young children in their product offerings and services.
2. Digitized Nature Discovery - Disruptive innovation opportunity for mobile application developers to create interactive and educational nature discovery apps for children that can be used during family outdoor activities.
3. Green Parenting - Disruptive innovation opportunity for eco-friendly and sustainable product manufacturers to create products that cater to environmentally conscious parents who want to instill a love for nature in their children.
Industry Implications
1. Outdoor Equipment - Outdoor equipment retailers can target young families with specialized products and innovative designs that cater to the needs of children, such as child-friendly backpacks, camping gear, and hiking shoes.
2. Adventure Tourism - Adventure tour companies can offer family-friendly outdoor activities and tours that cater to different age ranges and skill levels, such as family backpacking trips, wildlife safaris, and canoeing tours on gentle rivers.
3. Education - Educational organizations can develop programs and curricula to promote environmental education among children, introducing them to concepts such as conservation, ecology, and sustainability at a young age.
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