Tomato's Nail Colors are Water-Based & Non-Irritating
Laura McQuarrie — July 8, 2021 — Fashion
References: hellotomato.co & refinery29
Tomato makes naturally inspired nail polish products with water-based formulas that are designed with hypersensitive skin in mind. Free of toxic ingredients and chemical smells, the nail polish colors are formulated with non-toxic colorants.
As well as producing a vibrant red shade inspired by tomatoes, the brand also makes rich shades that take after pink radishes, pomegranates, purple cabbages, egg yolks and mushrooms. There's also a sheer coconut milk shade, as well as a glossy coat and an eraser gel to complete the experience of applying and removing the products. Since the vegan and cruelty-free nail polish products are water-based, they are designed to last three days with proper application.
Perfect for kids, pregnant women and those with sensitive skin, the nail polish products prove that clean, naturally inspired products don't have to compromise on color payoff.
As well as producing a vibrant red shade inspired by tomatoes, the brand also makes rich shades that take after pink radishes, pomegranates, purple cabbages, egg yolks and mushrooms. There's also a sheer coconut milk shade, as well as a glossy coat and an eraser gel to complete the experience of applying and removing the products. Since the vegan and cruelty-free nail polish products are water-based, they are designed to last three days with proper application.
Perfect for kids, pregnant women and those with sensitive skin, the nail polish products prove that clean, naturally inspired products don't have to compromise on color payoff.
Trend Themes
1. Water-based Nail Polish - Tomato's water-based nail polish line targets those with sensitive skin and set to disrupt the industry with their naturally inspired colors.
2. Non-toxic Formulas - Tomato's non-toxic, chemical-free formulas cater to conscious consumers and set to disrupt the nail polish industry by prioritizing health and safety.
3. Eco-friendly Nail Polish - Tomato's vegan and cruelty-free nail polish products are water-based and set to disrupt the beauty industry by offering an eco-friendly alternative.
Industry Implications
1. Beauty and Personal Care - Tomato's naturally inspired nail polish products with non-toxic formula offers disruptive innovation for the Beauty and Personal Care industry.
2. Baby and Kids - Tomato's water-based, non-toxic and naturally inspired nail polish line targets kids and infants, offering a disruptive innovation for the Baby and Kids industry.
3. Health and Wellness - Tomato's non-toxic nail polish products target customers with health and wellness concerns, presenting a disruptive innovation for the Health and Wellness industry.
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