Flow Water's Naturally Flavored Water Comes in Refreshing New Varieties
Laura McQuarrie — January 9, 2018 — Lifestyle
References: ca.flowhydration & bevindustry
Flow Water is now offering more ways for health-conscious consumers to enjoy its alkaline spring water with two new, naturally flavored water varieties. The all-natural, organic flavors include Cucumber + Mint and Lemon + Ginger, each of which is available in portable 500-ml or one-liter Tetra Pak cartons.
Just as with its previously released unflavored variety, Flow Water is introducing a refreshing new way for consumers to hydrate with pH-balanced water, while also enjoying the benefits of natural electrolytes and minerals. As well as appealing to the consumer who is looking to mindfully hydrate with a drink that that has more of an interesting taste than just plain water, these flavored water products offer satisfying alternatives to soda and alcohol and sugar-laden juices.
Just as with its previously released unflavored variety, Flow Water is introducing a refreshing new way for consumers to hydrate with pH-balanced water, while also enjoying the benefits of natural electrolytes and minerals. As well as appealing to the consumer who is looking to mindfully hydrate with a drink that that has more of an interesting taste than just plain water, these flavored water products offer satisfying alternatives to soda and alcohol and sugar-laden juices.
Trend Themes
1. Flavored Alkaline Water - Flow Water's flavored alkaline water offers a refreshing and healthy alternative to sugary drinks and juices.
2. Naturally Flavored Water - Demand for naturally flavored water is increasing as consumers seek out healthier beverage options.
3. Portable Packaging - The convenience of portable packaging for flavored alkaline water is appealing to on-the-go consumers.
Industry Implications
1. Beverage Industry - The beverage industry has opportunities to innovate with naturally flavored and alkaline beverages.
2. Packaging Industry - The packaging industry can create convenient and sustainable packaging options for flavored alkaline water.
3. Health and Wellness Industry - The health and wellness industry can market flavored alkaline water as a healthy alternative to sugary drinks and juices.
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