These Natural Vitamin Waters Provide an Alternative to Soft Drinks
Katherine Pendrill — March 7, 2016 — Lifestyle
References: heylikewow & foodbev
'Hey Like Wow' recently launched a line of natural vitamin waters that provide a healthy alternative to soft drinks. In recent years, there has been a growing demand for functional waters and other beverages that deliver specific health benefits. This new range of drinks gives consumers a boost of vitamins without the unhealthy additives found in many other beverages.
The new line from Hey Like Wow consists of natural vitamin waters made without the use of artificial colors, preservatives or sweeteners. Unlike other functional drinks, the Hey Like Wow range comes in a unique bottle that adds vitamins to the natural mineral water inside at the exact moment of consumption. This ensures maximum efficacy of vitamins as well as the removal of preservatives.
The new range gives consumers a simple and refreshing way to get their daily dose of vitamins without consuming all of the excess sugar found in other functional beverages.
The new line from Hey Like Wow consists of natural vitamin waters made without the use of artificial colors, preservatives or sweeteners. Unlike other functional drinks, the Hey Like Wow range comes in a unique bottle that adds vitamins to the natural mineral water inside at the exact moment of consumption. This ensures maximum efficacy of vitamins as well as the removal of preservatives.
The new range gives consumers a simple and refreshing way to get their daily dose of vitamins without consuming all of the excess sugar found in other functional beverages.
Trend Themes
1. Growing Demand for Functional Waters - The increasing demand for functional waters presents an opportunity for companies to develop innovative and sugar-free alternatives to traditional soft drinks.
2. Focus on Natural and Additive-free Beverages - The trend of seeking natural and additive-free beverages creates opportunities for companies to create vitamin water products without artificial colors, preservatives, or sweeteners.
3. Innovative Vitamin Delivery Methods - The use of unique bottles that add vitamins to water at the moment of consumption opens up possibilities for disruptive innovations in the functional beverages industry.
Industry Implications
1. Functional Beverages Industry - The functional beverages industry can capitalize on the growing demand for sugar-free alternatives to soft drinks by offering natural vitamin water products.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the trend of seeking natural and additive-free beverages by creating and promoting vitamin water products with no artificial ingredients.
3. Bottled Water Industry - The use of unique bottles that add vitamins to water at the moment of consumption presents an opportunity for disruptive innovations and product differentiation in the bottled water industry.
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