Novosbed’s Natural Mattress and Pillow Soothe You and the Environment
Laura McQuarrie — April 23, 2014 — Eco
References: novosbed
In celebration of Earth Day, North American brand Novosbed is launching an All-Natural mattress and pillow line. Sleeping consumes a huge part of our lives, but the act is more than just about lying dormant in bed; it’s a time for the body to repair and rejuvenate itself, but if you’re sleeping on a mattress filled with toxins, this just seems to defeat the purpose entirely. Many mattresses are laden with chemical flame-retardants like PBDEs, which are known to disrupt hormones and increase the risks for cancer, reproductive problems, as well as other health issues.
Novosbed’s All-Natural foam mattress and pillow are derived from naturally-sourced talalay latex (which comes from tree sap) and organic cotton. Naturally, the line is CertiPUR-US approved and designed to keep allergens and dust mites away. What better way to celebrate Earth Month than to be able to rest easy, knowing that you’re caring for your own health as well as the planet?
Novosbed’s All-Natural foam mattress and pillow are derived from naturally-sourced talalay latex (which comes from tree sap) and organic cotton. Naturally, the line is CertiPUR-US approved and designed to keep allergens and dust mites away. What better way to celebrate Earth Month than to be able to rest easy, knowing that you’re caring for your own health as well as the planet?
Trend Themes
1. All-natural Mattresses - Opportunity to disrupt the mattress industry by offering mattresses made from organic materials and free from toxins.
2. Chemical-free Sleep - Opportunity to innovate in the sleep industry by creating products that are free from harmful chemicals and promote overall health and well-being.
3. Eco-friendly Bedding - Opportunity to disrupt the bedding industry by offering sustainable and environmentally-friendly bedding options.
Industry Implications
1. Mattress Industry - Opportunity for mattress companies to pivot towards producing eco-friendly and chemical-free mattresses.
2. Sleep Industry - Opportunity for sleep-related companies to develop innovative products that prioritize health and wellness.
3. Bedding Industry - Opportunity for bedding companies to create eco-friendly and sustainable bedding options to meet the growing demand for environmentally-conscious products.
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