Nest Bedding is Making Sleep Solutions More Sustainable
Laura McQuarrie — November 9, 2021 — Eco
References: nestbedding & prnewswire
Through the world's first renewable mattress program, Nest Bedding is introducing its first-ever renewable mattresses and they help to increase the longevity of a product and eliminate the need to replace products. With the Lifetime Renewal Exchange program, customers can help to reduce mattress waste with mattresses that are engineered to last two to three times longer than typical mattresses.
To go along with the launch of this new sustainable sleep initiative, Nest Bedding is refreshing select mattress designs and extending its trial period from 100 to 365 nights. Some of the available mattresses from the brand include Sparrow, Owl and Puffin, which have been given new names inspired by birds that communicate the brand's natural roots and Nest Bedding's commitment to the earth.
To go along with the launch of this new sustainable sleep initiative, Nest Bedding is refreshing select mattress designs and extending its trial period from 100 to 365 nights. Some of the available mattresses from the brand include Sparrow, Owl and Puffin, which have been given new names inspired by birds that communicate the brand's natural roots and Nest Bedding's commitment to the earth.
Trend Themes
1. Renewable Mattresses - Nest Bedding's renewable mattress program paves the way for the bedding industry to shift towards more sustainable and eco-friendly practices.
2. Extended Trial Period - Nest Bedding's extended trial period disrupts the traditional business model of the bedding industry, allowing for more customer flexibility and satisfaction.
3. Product Longevity - Nest Bedding's focus on engineering mattresses to last longer than typical mattresses presents opportunities for innovation in product design and materials used in the bedding industry.
Industry Implications
1. Bedding - The renewable mattress program and extended trial period can disrupt the traditional bedding industry by setting a new standard for sustainable and customer-centric practices.
2. Sustainability - Nest Bedding's renewable mattress program is an innovative solution to reducing waste and promoting eco-friendly practices in the bedding industry, which can inspire other industries to follow suit.
3. Product Design & Materials - Nest Bedding's focus on product longevity presents opportunities for innovation in sustainable materials and design practices that can be applied to other industries beyond bedding.
2.6
Score
Popularity
Activity
Freshness
