Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers
Meghan Young — April 14, 2015 — Business
Chobani is touted as America's number one natural Greek yogurt, so it's only natural that its in-store displays would reflect that prestigious status. This one in particular creates an intimate space for consumers, allowing themselves to be as fully immersed in the products as they can. Not to mention that it provides an escape from the rest of the store.
Complete with entrances and bar tabels, the natural Greek yogurt display is clean and modern. Focusing on its healthy spin, the area boasts a lot of white and wood, which plays into the idea of a serene sanctuary. It is also topped with televisions mounted from the ceiling, which provides additional information and context to the mini shop-like space for Chobani.
Complete with entrances and bar tabels, the natural Greek yogurt display is clean and modern. Focusing on its healthy spin, the area boasts a lot of white and wood, which plays into the idea of a serene sanctuary. It is also topped with televisions mounted from the ceiling, which provides additional information and context to the mini shop-like space for Chobani.
Trend Themes
1. Immersive Displays - Creating immersive in-store displays can enhance the consumer experience and increase brand loyalty.
2. Health-focused Spaces - Designing clean and modern spaces with a focus on health can attract health-conscious consumers.
3. Information-driven Environments - Using technology, such as televisions, to provide additional information and context can enhance the overall shopping experience.
Industry Implications
1. Grocery - Grocery stores can create immersive displays to promote food products in a unique and engaging way.
2. Health and Wellness - Health and wellness stores can design spaces that promote healthy products and create a serene atmosphere for consumers.
3. Retail Technology - Retail technology companies can provide innovative solutions, such as interactive displays and audiovisual systems, to enhance the overall shopping experience.
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