Fever-Tree's 'Madagascan Cola' Includes Worldly Ingredients
Laura McQuarrie — September 10, 2016 — Lifestyle
References: fever-tree & barmagazine
With many consumers fixated on healthy craft sodas, there have been tons of new natural cola beverages created. However, none of them feature quite as many globally inspired ingredients as Fever-Tree's all-new 'Madagascan Cola.'
This natural cola drink includes a range of ingredients, such as Nigerian kola nut, Indonesian cassia, Mexican lime and Madagascan vanilla, which all create flavor without artificial sweeteners or preservatives.
What makes this new addition to Fever-Tree's product assortment particularly noteworthy is that it introduces a new way for consumers to use it as a mixer that's "perfectly balanced for dark spirits," such as premium bourbon, rum and whiskey. The product comes in a single-serve size, as well as a slightly larger bottle that's ideal for splitting with friends.
This natural cola drink includes a range of ingredients, such as Nigerian kola nut, Indonesian cassia, Mexican lime and Madagascan vanilla, which all create flavor without artificial sweeteners or preservatives.
What makes this new addition to Fever-Tree's product assortment particularly noteworthy is that it introduces a new way for consumers to use it as a mixer that's "perfectly balanced for dark spirits," such as premium bourbon, rum and whiskey. The product comes in a single-serve size, as well as a slightly larger bottle that's ideal for splitting with friends.
Trend Themes
1. Exotic Natural Colas - As consumers seek healthier alternatives to traditional sodas, trendsetters can innovate exotic natural colas infused with international ingredients and marketed as premium mixers.
2. Craft Mixers - With the rising demand for natural and healthy beverages, innovative businesses can create craft mixers that cater to the premium spirits market while incorporating unique ingredients and flavors from around the world.
3. Health-focused Beverages - As consumers turn away from sugary drinks and artificial sweeteners, savvy entrepreneurs can create health-focused beverages that emphasize the use of natural and globally-inspired ingredients to create unique and flavorful options.
Industry Implications
1. Beverage Industry - As the demand for natural and healthy sodas continues to rise, the beverage industry can seize disruptive innovation opportunities by creating exotic and healthy alternatives infused with international ingredients.
2. Alcohol Industry - With the growing trend of premium spirits, the alcohol industry can capitalize on the popularity of mixers by partnering with innovative brands that offer craft mixers made with natural and flavorful ingredients from around the world.
3. Food Industry - As consumers become increasingly aware of the impact of food and drink on their health, the food industry can explore opportunities to create and market healthier beverages that incorporate unique and exotic flavors from international sources.
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