The Hermès Plein Air Line Elevates Natural Beauty
Laura McQuarrie — March 14, 2022 — Fashion
References: hermes & fashionmagazine
Hermès Plein Air is a new line of beauty products from the luxury brand that's centered on amplifying natural beauty with lightweight formulas. The line includes products like a pigmented complexion balm, a radiant glow powder, natural fiber blotting papers, which focus on natural ingredients instead of synthetics. The luxe blotting papers, for example, are made from a combination of hemp fibers, wood pulp, and soft Kozo fibers from paper mulberry trees.
Focused on helping skin to breathe, the collection includes other lightweight solutions like the hydrating Natural Enhancing Complexion Balm with hyaluronic acid, evening primrose oil, Baikal skullcap, and white mulberry.
Throughout the range, the scents of arnica, sandalwood, and green tea can be detected, and this shares an experience of an original fragrance concocted by in-house perfumer Christine Nagel.
Focused on helping skin to breathe, the collection includes other lightweight solutions like the hydrating Natural Enhancing Complexion Balm with hyaluronic acid, evening primrose oil, Baikal skullcap, and white mulberry.
Throughout the range, the scents of arnica, sandalwood, and green tea can be detected, and this shares an experience of an original fragrance concocted by in-house perfumer Christine Nagel.
Trend Themes
1. Natural Beauty Amplification - The Hermès Plein Air line focuses on amplifying natural beauty with lightweight formulas, creating opportunities for natural beauty products that use luxurious ingredients.
2. Luxurious Lightweight Formulas - Hermès Plein Air features lightweight products with natural ingredients as an alternative to synthetic-based makeup, paving the way for other brands to create luxurious lightweight formulas.
3. Multifunctional Makeup - Hermès Plein Air's Natural Enhancing Complexion Balm with multiple skin-healthy ingredients creates opportunities for makeup with added skincare benefits.
Industry Implications
1. Luxury Beauty - The Hermès Plein Air line is a new addition to the luxury beauty market, creating opportunities for other luxury brands to expand their beauty lines.
2. Natural Beauty - With a focus on natural ingredients, the Hermès Plein Air line caters to the growing demand for natural beauty products and creates opportunities for other brands to tap into this market.
3. Skincare and Makeup Fusion - Hermès Plein Air's Natural Enhancing Complexion Balm bridges the gap between skincare and makeup, creating opportunities for other brands to create multifunctional beauty products.
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