The Dawn EZ-Squeeze Bottle Has a No-Flip Cap
Michael Hemsworth — January 12, 2022 — Marketing
References: dawn-dish & packagingeurope
The Dawn EZ-Squeeze bottle has been unveiled by the Procter & Gamble (P&G) brand as an inverted take on its classic packaging design that will work to greatly enhance ease of use by consumers when washing dishes. The bottle features a patented no-flip cap that acts as the base, which will enable a person to simply grab the product and squeeze to dispense just the right amount of soap. The packaging will thus streamline the experience for the everyday consumer and could support those with decreased mobility by making it easier to dose out soap as required.
Senior Brand Manager at P&G Corey Brugh commented on the new Dawn EZ-Squeeze bottle saying, "We noticed a gap in design innovation when it comes to dish soap bottles, and we were excited to act on it. We’re excited about the incredible response Dawn EZ-Squeeze has received already through our initial testing, and can’t wait for more people to try this groundbreaking and efficient way to wash dishes."
Senior Brand Manager at P&G Corey Brugh commented on the new Dawn EZ-Squeeze bottle saying, "We noticed a gap in design innovation when it comes to dish soap bottles, and we were excited to act on it. We’re excited about the incredible response Dawn EZ-Squeeze has received already through our initial testing, and can’t wait for more people to try this groundbreaking and efficient way to wash dishes."
Trend Themes
1. Accessible Packaging - There is an opportunity for more brands to develop packaging with features that enhance ease of use for all consumers, including those with decreased mobility.
2. No-flip Caps - More companies can explore the use of no-flip caps as a way to streamline the user experience and make it easier to dispense product from inverted packaging designs.
3. Efficient Dishwashing Products - There is potential for brands to create more innovative dish soap products that work to enhance the efficiency of the dishwashing experience for consumers.
Industry Implications
1. Consumer Packaged Goods (CPG) - The CPG industry can benefit from developing more user-friendly packaging designs that cater to consumers of all needs and abilities.
2. Personal Care - Companies within the personal care industry can explore the use of inverted packaging designs and efficient dispensing systems to enhance the user experience of their products.
3. Home Cleaning Products - There is an opportunity for companies that specialize in home cleaning products to create more innovative and efficient dish soap products that cater to the needs of all consumers.
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