This Natour Campaign Playfully Promises Orderly Urban Excursions
Amelia Roblin — January 24, 2012 — World
References: gitam.co.il & adsoftheworld
The notion of traveling to one of the world's most chaotic cities can add an unnecessary level of stress to the planning and enjoyment of a vacation. And while no metropolis will be prepared to stop on account of your visit, this Natour campaign demonstrates that with its services, an urban environment will seem to do as good as that, becoming a lucid location for you to discover.
The Gitam BBDO advertising agency of Israel came up with two prints for the tours company, one picturing New York City and another of an unnamed Indian metropolis. One would expect both destinations to be bustling with the diverse activities of cars and pedestrians amidst a cluttered cityscape of structures and public facilities. Nevertheless, the Natour campaign has neatly aligned every vehicle, bicycle, person, elephant and street sign into categorical clusters, allowing one to appreciate the setting's unique features in an intelligible way.
The Gitam BBDO advertising agency of Israel came up with two prints for the tours company, one picturing New York City and another of an unnamed Indian metropolis. One would expect both destinations to be bustling with the diverse activities of cars and pedestrians amidst a cluttered cityscape of structures and public facilities. Nevertheless, the Natour campaign has neatly aligned every vehicle, bicycle, person, elephant and street sign into categorical clusters, allowing one to appreciate the setting's unique features in an intelligible way.
Trend Themes
1. Organized Urban Exploration - Disruptive innovation opportunity: Develop a mobile app that uses smart algorithms to organize and categorize various elements of a city for more efficient and enjoyable urban exploration.
2. Stress-free Travel Planning - Disruptive innovation opportunity: Create a platform that streamlines the planning process for travelers by providing organized and categorized information about cities, reducing the stress associated with chaotic urban environments.
3. Lucid Location Discovery - Disruptive innovation opportunity: Develop augmented reality technology that overlays organized and intelligible information about a city onto the real-world environment, enhancing the discovery and understanding of urban spaces.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Introduce customized tour packages that offer organized and structured experiences in chaotic cities, catering to the needs of travelers looking for a stress-free exploration.
2. Advertising - Disruptive innovation opportunity: Utilize creative advertising strategies that focus on organizing chaos in cities, highlighting the benefits of a well-structured and organized urban environment.
3. Technology - Disruptive innovation opportunity: Develop smart city solutions that use advanced algorithms and data analysis to organize and optimize urban spaces, improving the quality of life for residents and visitors alike.
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