Native Deodorant Released a Series of Exclusive Brunch-Inspired Scents
Mary Van Puymbroeck — June 23, 2017 — Lifestyle
References: nativecos & refinery29
Indie brand 'Native Deodorant' has released a new collection of brunch-inspired deodorants.
The new scents are available as a set and include aromas like Mimosa, Rosé and Sangria. Perfumed with essential oils, these feminine odor repellents will keep you smelling great, but aren't irritating or overpowering from synthetic fragrances. All of Native Deodorant's products are made with natural ingredients like coconut oil, jojoba oil, beeswax and shea butter. Its products never contain aluminium so they won't stain your clothes or contribute to illnesses. Released on the first day of summer, this collection of natural deodorants is a fun, fruit way to smell great all day.
For some, brunch is a sacred ritual. Brunch-related products typically have a feminine, fresh feel and are marketed to those seeking a joyful, carefree lifestyle -- something this line of personal deodorants achieves with ease.
The new scents are available as a set and include aromas like Mimosa, Rosé and Sangria. Perfumed with essential oils, these feminine odor repellents will keep you smelling great, but aren't irritating or overpowering from synthetic fragrances. All of Native Deodorant's products are made with natural ingredients like coconut oil, jojoba oil, beeswax and shea butter. Its products never contain aluminium so they won't stain your clothes or contribute to illnesses. Released on the first day of summer, this collection of natural deodorants is a fun, fruit way to smell great all day.
For some, brunch is a sacred ritual. Brunch-related products typically have a feminine, fresh feel and are marketed to those seeking a joyful, carefree lifestyle -- something this line of personal deodorants achieves with ease.
Trend Themes
1. Brunch-inspired Deodorants - The trend of creating deodorants inspired by food and drinks offers a new avenue for personal care products to stand out in a crowded market.
2. Natural Odor Repellents - The trend towards natural and organic personal care products presents a disruptive innovation opportunity for companies to meet the growing demand for non-toxic and eco-friendly alternatives.
3. Feminine Lifestyle Products - The trend of marketing personal care products towards specific lifestyles or attitudes allows companies to tap into a niche audience and create a more targeted marketing strategy.
Industry Implications
1. Personal Care - The personal care industry can incorporate food and drink-inspired scents and natural ingredients into their products to appeal to consumers looking for unique and eco-friendly options.
2. Beauty and Cosmetics - Beauty and cosmetics companies can expand their product lines to include natural and food-inspired deodorants to cater to the growing demand for organic and non-toxic personal care options.
3. Food and Beverage - Food and beverage companies can partner with personal care brands to create collaborative products that extend the experience of food and drinks beyond consumption and into everyday life.
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