Photograph Yourself at Topshop
References: newtonmachinetopshop & jcreport
Topshop is giving shoppers the chance to create their own fashion moment by setting up pop-up photo studios inside their stores.
The UK retailer's followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
Real people no longer need the help of Vogue to capture their innermost desires to strike a model pose. All they have to do is walk-in the Topshop studio, strike their favorite pose in front of a mirror, press the machine's button and VOILA! They'll see their own rendition of what a supermodel should be.
After their fun moment, customers get to see their fashion photo shots displayed within the bespoke studio and on the online gallery.
The concept involves the use of 'Helmut Newton Photo Machines'. The Newton Machine is an original 70s concept of self-styled and self-shot photography by the renowned photographer Helmut Newton.
The UK retailer's followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
Real people no longer need the help of Vogue to capture their innermost desires to strike a model pose. All they have to do is walk-in the Topshop studio, strike their favorite pose in front of a mirror, press the machine's button and VOILA! They'll see their own rendition of what a supermodel should be.
After their fun moment, customers get to see their fashion photo shots displayed within the bespoke studio and on the online gallery.
The concept involves the use of 'Helmut Newton Photo Machines'. The Newton Machine is an original 70s concept of self-styled and self-shot photography by the renowned photographer Helmut Newton.
Trend Themes
1. Pop-up Photo Studios - The trend of pop-up photo studios inside retail stores allows customers to capture their own fashion moments and be their own stylist and model.
2. Self-styled Photography - The trend of self-styled and self-shot photography provides an opportunity for individuals to express their creativity and capture their own unique fashion shots.
3. Bespoke Studio Experiences - The trend of bespoke studio experiences in retail allows customers to engage with brands in a personalized and interactive way by offering unique photo opportunities.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage pop-up photo studios to enhance the shopping experience and build a stronger connection with customers.
2. Photography Equipment - The self-styled photography trend presents opportunities for the photography equipment industry to develop innovative products and solutions for individuals to capture their own fashion shots.
3. Experiential Marketing - Brands can utilize bespoke studio experiences to create memorable marketing campaigns and engage with their target audience in a highly interactive and personalized way.
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