'Namaste, Bitches' Pokes Fun at LA's "Spiritually Unpure" Yoga Culture
Laura McQuarrie — March 18, 2016 — Pop Culture
References: namastebitchestheseries
'Namaste, Bitches' is the name of a comedic webseries that aims to expose the truth about yoga culture in America by examining the "underbelly of the yoga world." When drawing inspiration for the series, creator and star Summer Chastant sought to create something like an exposé that reveals the often cutthroat nature of the health and wellness industry in Los Angeles.
The series builds off of Chastant's own experiences where she witnessed inconsistencies between yogis not practicing what they preach. The six-episode series includes yoga teachers who encourage good health but smoke, sleep with students or even use drugs right before teaching a class.
In documenting the struggle of spiritual surrender in modern life, the viral series instantly became a hit with women who struggle, but strive to find balance in their lives.
The series builds off of Chastant's own experiences where she witnessed inconsistencies between yogis not practicing what they preach. The six-episode series includes yoga teachers who encourage good health but smoke, sleep with students or even use drugs right before teaching a class.
In documenting the struggle of spiritual surrender in modern life, the viral series instantly became a hit with women who struggle, but strive to find balance in their lives.
Trend Themes
1. Satirical TV Shows - Opportunity to create other satirical TV shows that showcase the underlying truths of popular trends and communities.
2. Authenticity in Yoga - Opportunity to create a more authentic yoga experience for consumers that is not disingenuous but still fun.
3. Social Media as a Platform for Authenticity - Opportunity to utilize social media as a platform for promoting a more authentic, humorous perspective on popular trends and communities.
Industry Implications
1. Entertainment Industry - Opportunity for comedians and TV producers to create more satirical TV shows.
2. Yoga and Wellness Industry - Opportunity for yoga studios and teachers to reassess their approach and strive for authenticity.
3. Social Media Industry - Opportunity for social media platforms to promote more authentic and humorous content that reflects the realities and underbelly of popular trends and communities.
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